Just like Meta and Microsoft, Google is enhancing its applications and services with AI-powered features. YouTube is one such service that has rolled out updates focusing on artificial intelligence. This week’s update introduces two new AI-driven features for users in the United States—one exclusive to Premium subscribers, and the other available to all users regardless of subscription status.
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According to PhoneArena, if you’re a YouTube Premium user, you can now try the new AI-powered "Search Circle" that recommends videos and topic summaries from YouTube content creators. Currently, this AI-generated circle—which highlights segments from various videos—only appears in search results related to shopping, travel, or activities in specific locations. This feature is currently limited to Premium users in the U.S.
In addition to the new AI Search Circle, YouTube is also launching its AI-powered chat tool for some non-Premium users in the United States. While this AI feature has been available to Premium users for nearly two years, this move marks a significant step in expanding AI capabilities to free-tier users.
As the name suggests, the chat tool is designed to answer questions and suggest related content instantly without interrupting the video playback experience. Currently, this tool is only available in English and is limited to Android devices—a major constraint that existed during its initial rollout.
YouTube stated that the release of the interactive AI tool will be rolled out gradually in the coming days as part of a test phase. This means the AI-powered feature will remain in beta and accessible to a limited number of users for now.
— Youm7
