Taylor Swift will have an entire
city named in her honor when the much-anticipated Eras Tour kicks off in
Glendale, Arizona, next week.
Mayor Jerry P. Weiers is planning to
read a proclamation on March 13 that will temporarily change Glendale’s name
while the pop superstar performs her sold out set at the city’s State Farm
Stadium — home to the Arizona Cardinals.
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The marketing stunt, according to 12
News, was inspired by the city’s desire to do “something highly unusual” to
celebrate Swift’s selection of the city as the first stop on her wildly popular
tour.
Mayor Jerry P. Weiers is planning to read a proclamation on March 13 that will temporarily change Glendale’s name while the pop superstar performs her sold out set at the city’s State Farm Stadium — home to the Arizona Cardinals.
However, no information is yet
available as to what temporary name has been chosen to celebrate the “Shake It
Off” chanteuse.
Swift is playing a pair of shows at
the venue March 17 and March 18, with GAYLE and Paramore serving as opening
acts. The State Farm Stadium is the same location where Rihanna made history
last month as the first woman to perform pregnant as a headliner of Super Bowl
LVII’s halftime show.
To give the “Bad Blood” singer a
warm welcome, local restaurants are also pitching in on the fun by offering
Swift-themed menu items, 12 News reported.
Last November, the Eras Tour was the center of major backlash following the sale of 2 million tickets through Ticketmaster during the pre-sale period, amid hour-long delays and the website crashing.
Last November, the Eras Tour was the
center of major backlash following the sale of 2 million tickets through
Ticketmaster during the pre-sale period, amid hour-long delays and the website
crashing.
The ticket giant canceled the public
sale, causing a debacle that led to Senate judiciary committee hearings.
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