As part of the Economic Modernization Vision under the “Jordan: A Global Destination” growth driver, a set of specialized tourism initiatives has been introduced to enhance the sector’s competitiveness and ensure its sustainable growth. Tourism is one of Jordan’s most vital contributors to the national economy.
اضافة اعلان
The Kingdom boasts unique sites spread across its territory—religious, historical, archaeological, heritage, and natural landmarks such as Petra, the Dead Sea, Wadi Rum, Bethany Beyond the Jordan (Al-Maghtas), Machaerus Fortress, the Cave of the Seven Sleepers, and Al-Husseini Mosque. Jordan also offers diving spots, water sports, adventure tourism, and a year-round favorable climate.
Jordan has earned a distinguished reputation in the fast-growing medical tourism sector and is increasingly attracting niche tourists seeking authentic experiences in heritage, nature-based, and wellness tourism.
Key Proposed Tourism Initiatives
Highlighted within the Economic Modernization Vision are initiatives such as:
Developing, managing, and preserving tourist sites and facilities
Enhancing tourism products across various categories
Activating the tourism investment initiative
Easing travel to and within Jordan
Launching a cost competitiveness initiative to offer affordable services
Additional initiatives include:
Creating a tourism sector skills development program
Launching the “Digital Tourist” initiative
Updating tourism sector data to support decision-making
Continuing strategic tourism marketing
Expanding Jordan’s connection to broader tourist source networks
Developing a strong tourism brand identity
Setting world-class standards and regulations for the tourism sector
Improving tourism-related legislation
Streamlining government procedures
Launching the “Safe, Clean, and Secure Jordan” initiative
Sectoral Priorities
The vision outlines strategic potentials and priorities for the tourism sector, aiming to position Jordan as a top destination for world-class experiences in heritage, natural, adventure, religious, and wellness tourism.
Sector priorities include:
Continuously developing competitive tourism products
Improving tourism infrastructure
Enhancing tourist transport services
Advancing tourism education and training programs
Opening public training centers to private management under the Vocational Training Corporation
In the areas of archaeological, heritage, and nature tourism, the vision emphasizes developing Jordan’s capabilities to become a leading global destination. In medical tourism, the goal is to establish Jordan as a top choice for health and wellness services offering high-quality care at competitive prices.
For religious and specialized tourism, the vision underscores Jordan’s potential to become a preferred destination for pilgrimages and niche segments such as conferences, exhibitions, and events.
“Jordan: A Global Destination” Growth Driver
This pillar includes two sectors and encompasses 25 initiatives aimed at transforming Jordan into a premier destination for international tourists, especially in cultural, natural, medical, wellness, and religious tourism, as well as for film producers through a globally integrated system.
The tourism sector specifically includes 16 initiatives focused on developing marketable, world-class experiences in heritage, nature-based, religious, medical, wellness, and adventure tourism.
Tourism Growth in Early 2025
Jordan’s tourism sector witnessed notable growth in the first third of 2025, with increases in tourism revenues and international visitor numbers compared to the same period in 2024, according to data from the Central Bank and the Ministry of Tourism and Antiquities.
Tourism revenue from January to April 2025 reached approximately 1.721 billion JOD, marking a 15.3% increase from the same period in 2024, which recorded 1.493 billion JOD.
International visitor numbers during the same period totaled 2.125 million, a 19% increase from 1.785 million in the first third of 2024.
This positive trend in tourism revenue and visitor arrivals reflects a notable improvement in sector performance, attributed largely to targeted global promotional campaigns and the resumption of direct, low-cost flights, which have made access to Jordan’s tourist destinations more convenient. — (Petra News Agency)
