JTB launches promotional campaign targeting 8 European countries

4. JTB Dubai
(File photo: Jordan News)
AMMAN — The Jordan Tourism Board (JTB) launched a month-long promotional campaign in Europe targeting eight countries: Poland, Slovakia, the Czech Republic, Bulgaria, Romania, Hungary, Greece, and Cyprus. اضافة اعلان

The aim of the campaign is to increase tourist numbers to the Kingdom, according to the Jordan News Agency, Petra.

Importance of the campaignIn a statement on Saturday, Minister of Tourism and Antiquities and Chairman of the Board of Directors of the JTB Makram Qaisi stressed the importance of the campaign and its impact.

The vision of the campaign, according to Abdul Razzaq Arabiyat, director-general of the JTB, is to reach hundreds of millions of views in those countries. He added that this will reflect positively on the tourist’s desire to visit Jordan.

Arabiyat further noted that low-cost airlines and charter flights to Jordan from those countries will help increase the number of visitors.

Promotional materialsThe JTB published promotional materials in all the languages of the targeted countries at distinctive locations, including train stations, malls, shopping centers, means of transportation, and other key locations.

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