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Floward in full bloom as it gets ready for record-breaking end to 2021

Floward corporate brief
(Photo: Handout from Floward)
AMMAN — As the UAE marks its fiftieth National Day, Floward continues to reach incredible milestones on its own remarkable journey, as the go-to online flowers and gifts destination and as it gets ready to break a Guinness World Record on November 25.اضافة اعلان

In commemoration of the fiftieth anniversary of the UAE’s founding, and in celebration of Floward’s hugely successful journey so far, the brand is set to break the Guinness World Record for Guinness World Records for “Largest Flower Number” and the “Largest Flower Word”. To do so, Floward will spell out “UAE 50” using over 12,000 red roses, in 3.6-metre-high letters and numbers on November 25. 

As the brand continues blooming, it is focused more than ever on bringing more happiness and satisfaction to its client base. Floward has achieved four years of exceptional growth across MENA and the UK, since it was founded in 2017. 

Floward’s CEO, Abdulaziz B. Al Loughani said: “In the short space of just four years, Floward has gone from strength to strength, achieving outstanding growth and rising to the top of the market by executing a carefully thought-out e-commerce strategy and offering online flower and gift delivery that not only matches, but exceeds customers’ expectations every time.”

He said that having achieved over 1,000 percent growth in 2020, despite the enormously challenging circumstances across the globe, the company has continued to expand throughout the MENA region and into the UK. 

“We are immensely proud to be commemorating the fantastic achievements of the UAE in our own unique way, as the country reaches its fiftieth year. With our sights set on a record-breaking end to 2021, we can look ahead to 2022 with excitement and ambition, knowing the sky is the limit for our brand,” Loughani said.

Floward started out in 2017 and gradually began to expand throughout the GCC. The brand now operates in 32 cities in nine countries across the MENA region and in the UK. Their online flowers and gifts delivery service continues to stand out in a highly competitive market through their creativity, ease of access, reliability, and premium quality of their products.

Floward sources its fresh-cut flowers daily from the best growers and farmers around the world, to create stunning, one-of-a-kind arrangements and plants that fit every occasion. The premium quality flowers are imported to Floward’s fulfilment centres, where its dedicated team of florists and designers arrange, display, and deliver them fresh, using a fleet of state-of-the-art refrigerated delivery vans. 

Floward also offers cakes, chocolates, and perfumes, curated by the region’s most exciting brands, bundled with its flower arrangements.

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