70% of Jordan Tourism Board's advertising is promoting Petra — minister

(File photo: Jordan News)
AMMAN — The Minister of Tourism and Antiquities, Makram Al-Qaisi, announced on Monday that over 70 percent of the Jordan Tourism Board's (JTB) promotional advertisements within and outside the Kingdom feature Petra. اضافة اعلان

Speaking in response to MP Zainab Al-Bdoul's inquiry during an oversight Parliamentary session, Qaisi explained that the JTB is responsible for marketing and promoting the country's tourism products.

He emphasized that it is not the duty of the JTB to undertake any direct projects on tourism sites.

Hotel bookingsQaisi stated that Petra is not only a famous domestic tourist attraction, but it is also globally renowned, and Jordan is recognized for it as a prime site. He added that hotel rooms in the area are currently full, and reservations may be full in the coming months due to guests' presence in Petra.

Regarding the COVID-19 pandemic, Qaisi shared that the Ministry of Tourism and Antiquities has established a program called "Urdunna Jannah" to encourage Jordanian tourists to visit sites inside the country. He highlighted that the program was very successful, and last year, the number of Jordanians who benefitted from the program was 206,000.

The Minister believes that the number will increase this year.

Regarding the amount of support for Petra, the managing director for the JTB, Abdelrazzak Arabiyat explained that concessional loans were granted, providing a two-year grace period and JD5,000 for each tour guide affected by the COVID-19 crisis.

He emphasized that most of the tour guides in Petra have benefitted from the program, and the total amount was approximately JD500,000.

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