Jordan’s digital payments market is witnessing remarkable growth, reflecting a gradual shift towards a more inclusive and sustainable digital economy. According to Visa’s data, the number of e-wallet users in the Kingdom reached approximately 2.59 million by the end of 2024, representing a significant portion of the country’s population of about 11.5 million.
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These figures highlight the increasing adoption of financial technology as a key tool in the daily lives of both citizens and residents, according to Mario Makary, Vice President and Levant Area Manager at Visa, in an interview with Al-Ghad.
Transactions through digital wallets recorded a record growth of 158% during the same year, the highest growth rate among all mobile payment services in Jordan. This surge reflects the accelerated shift in consumer behavior toward cashless payment solutions, particularly with the availability of secure, fast, and user-friendly services.
This growth is also supported by the widespread use of mobile phones, which reached a penetration rate of 82.3% of the population at the beginning of 2025. This makes the Kingdom a fertile environment for the adoption of smart wallets such as Google Wallet, which has been expanding through strategic partnerships between global companies like Visa and Google, and official entities such as the Central Bank of Jordan.
These developments align with the National E-Payments Strategy, which is part of the Jordanian government’s plan to achieve comprehensive digital transformation, drive financial inclusion, and reduce reliance on cash. The Economic Modernization Program (2023–2025) aims to create an enabling digital environment that supports innovation in the fintech sector and attracts both local and international investments.
In addition, regulatory authorities are working to strengthen trust in digital payments through legal and regulatory frameworks, such as the Digital Assets Transactions Regulation Law. This enhances Jordan’s ability to keep pace with global financial advancements and provides a safe environment for the expansion of e-wallet services within the Kingdom.
