Economic and media experts convened at the “Economic Environment in Jordan and Promoting the Investment Gateway” conference to examine the opportunities and challenges facing the country’s investment climate.
اضافة اعلان
Organized by Smart Solutions for Digital Media in partnership with strategic collaborators, the conference emphasized Jordan’s potential as a regional investment hub. Discussions focused on stimulating the investment environment, fostering dialogue between stakeholders and investors across sectors, and highlighting developmental areas such as the Aqaba Special Economic Zone as attractive investment sites.
Dr. Zaid Al-Nawaiseh, Secretary-General of the Ministry of Government Communication, underscored the critical role of media in shaping Jordan’s image as an appealing investment destination, highlighting ongoing efforts to promote the country’s competitive advantages such as security, stability, and investor-friendly legislation.
Tarik Al-Momani, head of the Jordanian Journalists Association, emphasized the importance of equipping journalists with advanced skills, including AI tools, for accurate and rapid economic reporting, noting that a well-informed media sector supports comprehensive economic development.
Former Deputy Prime Minister and economist Dr. Jawad Al-Anani highlighted key challenges, stressing the need to simplify procedures and provide financing for small and medium enterprises to strengthen the investment climate.
A dedicated panel on economic growth opportunities featured Dr. Ma’an Al-Nsour, CEO of Arab Potash Company, Dr. Eyad Abu Haltam of the Amman Chamber of Industry, and was moderated by economist Dr. Samer Al-Rajoub. Dr. Al-Nsour analyzed the current economic landscape, emphasizing the importance of forward-looking market strategies, regulatory reforms, and initiatives to enhance competitiveness and investor confidence.
He highlighted Jordan’s 2024 foreign direct investment inflow of $1.6 billion, driven by legislative and institutional reforms, including Investment Environment Law No. 21 of 2022, and the establishment of the Ministry of Investment as a unified reference. Free zones and industrial cities provide supportive infrastructure for key sectors, including finance, IT, mining, and transportation.
Dr. Al-Nsour presented Arab Potash Company as a case study of productive investment, noting its market value of 2.9 billion JOD in October 2025, a 27% increase from the previous year, and its contribution of 2% to GDP and 5.1% to foreign reserves in 2024. He stressed that continued government support and reform implementation strengthen investor trust and position Jordan as a reliable investment hub.
Dr. Eyad Abu Haltam emphasized the industrial sector’s resilience, citing an 8.6% export growth in the first five months of 2025, while pointing out challenges such as high energy costs, unemployment, limited technical training, and dependence on imported raw materials. He advocated for leveraging Jordan’s industrial capacity through comprehensive investment reforms, digitization, and enabling long-term productive investment.
The session highlighted the strategic importance of the King’s initiatives and international diplomatic efforts in enhancing Jordan’s investment environment. Participants stressed that converting structural challenges into opportunities requires effective public-private partnerships, streamlined infrastructure projects, and investment in human capital to support sustainable economic growth.
Dr. Jawad Al-Anani outlined policy measures to enhance economic sustainability, focusing on self-reliance, diversifying partnerships, developing productive sectors, and improving the local investment climate.
Mousa Al-Sakat from the Amman Chamber of Industry underscored Jordan’s strategic geographic position as a gateway between Asia, Europe, and Africa, and its potential to attract foreign direct investment if bureaucratic obstacles are reduced. He called for a comprehensive investment roadmap, simplified procedures, targeted incentives, and strengthened public-private collaboration to transform Jordan into a competitive regional investment hub.
The conference concluded with consensus that Jordan can leverage its strengths—strategic location, political stability, skilled workforce, and trade agreements—to enhance investment inflows, diversify the economy, and implement the Economic Modernization Vision, provided that policies are translated into concrete, efficient actions.
