JTB's managing director recognized for leadership in Jordan's tourism industry

AMMAN —  Abdelrazzaq Arabiyat, managing director of the Jordan Tourism Board (JTB), has been recognized as one of the Power 30 Influential Leaders in the Middle East and Tourism Industry in 2023 by the Arabian Travel Market (ATM) currently held in Dubai. اضافة اعلان



The honor places Arabiyat alongside other prominent regional leaders in tourism and industry, including Sheikh Mohammed Bin Rashid Al-Maktoum and Ahmed Al-Khateeb, a press statement said.

Positioning Jordan as a premier tourism destinationAs managing director of JTB, Arabiyat has been instrumental in positioning Jordan as a leading tourism destination in the Middle East. He has overseen notable growth in visitor arrivals, with record-breaking numbers of tourists visiting the Kingdom in recent years.

Arabiyat's commitment to sustainability and responsible tourism has also helped establish Jordan as a leading destination in this area.

Arabiyat's contributions to the Jordan tourism industry include the launch of several highly successful campaigns, such as the Major Eastern Europe Outdoor Marketing Campaign and the Ramadan "Al-Moazeb" campaign targeting the Gulf region.

He has also established partnerships with leading travel and tourism companies, including Ryanair, Airbnb, and TripAdvisor, to promote Jordan as a safe and authentic travel destination. Additionally, he has successfully organized major international events in Jordan.

Highest tourism numbers in Jordan's historyArabiyat's leadership played a role in attracting more than 1.4 million tourists to Jordan in the first quarter of this year, the highest figure recorded in the history of the Kingdom.

This achievement surpasses the figures of 2019, the pre-pandemic "golden year," when 5.3 million tourists experienced Jordan. Based on this number and estimates, Jordan could be on its way to exceeding the expectations included in the National Tourism Strategy 2021–2025.

Last year, tourism revenues in Jordan increased by 110 percent compared to 2020, reaching $5.8 billion and indicating a recovery from the pandemic's repercussions.


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