Government Digital Spokesperson “Farah” Joins Instagram

The government’s digital spokesperson, “Farah,” has launched an official account on Instagram, providing a new digital channel for engaging with the public and delivering information to citizens in a simple and direct manner.

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“Farah” is a virtual character developed using artificial intelligence technologies. She has begun appearing across social media platforms as part of efforts to leverage modern technology in communicating with citizens.

The account aims to answer questions related to issues of public interest through digital content tailored to social media users.

“Farah” communicates in a simplified style, offering a new addition to traditional communication channels as part of an effort to keep pace with the accelerating digital transformation and changing ways in which the public receives official information and news.