Around 15,000 Jordanian workers face potential job loss due to boycott

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AMMAN — Around 15,000 Jordanian workers face potential job losses due to a boycott of companies perceived to support Israel. The head of the Jordanian Labor Observatory, Ahmad Awad, anticipates layoffs in establishments operating under international brands, particularly in the restaurant, food, and soft drinks sectors. اضافة اعلان

The boycott, a response to Israel's War on Gaza has gained traction in Jordan. Amid concerns for affected workers, local businesses, such as "It's Friday" restaurant in Amman, launched the #EmployThem campaign, emphasizing #SupportLocal and #LocalSupportsYou. Awad suggests that impacted businesses should support workers, proposing Social Security Corporation contributions, The New Arab reported.

Franchise-operating companies might consider brand changes, potentially aided by government support. Local companies benefiting from the boycott are urged to absorb laid-off workers.

The campaign has primarily targeted Western pro-Israel multinationals like McDonald's, Pizza Hut, Starbucks, Coca-Cola, and electronics and cosmetics companies. Activists propose solutions, including selling franchise licenses to mitigate financial crises. The observatory underscores the need for government, civil society, and private sector cooperation to address job losses resulting from the boycott campaign.

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