AMMAN — Around 15,000
Jordanian workers face
potential job losses due to a boycott of companies perceived to support Israel.
The head of the Jordanian Labor Observatory, Ahmad Awad, anticipates layoffs in
establishments operating under international brands, particularly in the
restaurant, food, and soft drinks sectors.
اضافة اعلان
The boycott, a response to Israel's
War on Gaza has gained traction in Jordan. Amid concerns for affected workers, local
businesses, such as "It's Friday" restaurant in Amman, launched the
#EmployThem campaign, emphasizing #SupportLocal and #LocalSupportsYou. Awad
suggests that impacted businesses should support workers, proposing
Social Security Corporation contributions, The New Arab reported.
Franchise-operating companies might consider
brand changes, potentially aided by government support. Local companies
benefiting from the
boycott are urged to absorb laid-off workers.
The campaign has primarily targeted Western
pro-Israel multinationals like McDonald's, Pizza Hut, Starbucks, Coca-Cola, and
electronics and cosmetics companies. Activists propose solutions, including
selling franchise licenses to mitigate financial crises. The observatory
underscores the need for government, civil society, and private sector
cooperation to address job losses resulting from the boycott campaign.
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