Exhibit Zero Arabia: GM sets stage for electrified future

(Photo: GM Arabia)
General Motors announced that it would launch 13 new electric vehicles (EV) in the Middle East by 2025, led by a group of prominent models such as "Chevrolet Bolt EUV", "GMC Hummer EV" and "Cadillac Lyriq". اضافة اعلان

General Motors Africa and the Middle East is committed to providing the region’s widest and most comprehensive range of electric vehicles from its Chevrolet, GMC and Cadillac brands, with the goal of providing an electric vehicle suitable for every customer and every budget, from affordable sedans to luxury vehicles, to high-performance models. 

(Photo: GM Arabia)

This most recent major step was announced during the “Exhibit Zero Arabia” event held at the Dubai World Trade Centre, which has been the headquarters of General Motors Africa and Middle East since 1976, and reinforces GM's leadership position among the three main pillars for future mobility, represented by electric transformation, self-driving transport and communications.

To support the company's international vision, GM announced earlier this year plans to invest $35 billion, through 2025, in electric and autonomous vehicles, in addition to launching more than 30 new electric vehicles globally.  The company expects international revenues from electric vehicles to grow from about $10 billion in 2023 to about $90 billion annually by 2030.

General Motors’ leadership in the electric vehicle sector is distinguished by its support for the company’s vision of a world with zero accidents, zero emissions and zero traffic congestion, which is based on the world’s leading standard propulsion system and the highly flexible international platform of the third generation of electric vehicles that obtain energy from batteries.

When produced, General Motors vehicles based on the Altium platform will be able to accelerate from zero to 100 km/h in approximately 3.0 seconds; they will have a driving range of more than 600 km on just one charge, depending on the vehicle.

GMC Hummer EV (Photo: GM Arabia)

Altium technology has so far reduced battery costs by 40 percent, and with electric vehicle adoption rates and production rising rapidly over the course of the decade, costs will continue to fall.

Autonomous vehicles are also part of the near future, thanks to Cruise Origin.  General Motors has become a leader in the autonomous vehicle market with Cruze, and the UAE will be the first market outside North America in which the Cruze will be launched.  In this context, a fleet of self-driving Cruise Origin vehicles will start operating in Dubai starting with 2023, in partnership with the Roads and Transport Authority, with the potential to reach 4,000 vehicles by 2030.

Louay Al-Shurafa, president and CEO of General Motors in Africa and the Middle East, said: “I am very proud of this announcement, which will change the face of the automotive sector in our region, and represents the start of a new era in the field of electric mobility. We are developing a multi-strategy as we want everyone to be part of this trend and to have everyone with us in an electric vehicle.

Cadillac Lyriq (Photo: GM Arabia)

"The Middle East is one of GM's most important international markets, and it is a region of the world known for its early adoption of new technologies. The future is here, and GM's aspirations are in line with the ambitious and visionary regional government goals of achieving climate neutrality, while demonstrating GM's commitment to a brighter, more sustainable future, as well as defining our position as more than just an automobile company. It is an innovative company that is changing the world."

The senior vice president of General Motors and president of GM International, Steve Keefer, who attended the Exhibit Zero Arabia event in Dubai and spoke on behalf of the company, said: “The golden principle for GM is to pioneer innovations that move and connect people with what matters. We have prominent plans to grow our core business of designing, manufacturing and selling industry-leading internal combustion engine vehicles, while at the same time paving the way for electric and autonomous vehicles and finding new avenues for software, services and customer experience. By focusing on our customers' needs, we expect to double international revenues in 2030.”

 "The Africa and Middle East region is an essential part of GM's international growth strategy, and our vehicles meet the region's unique needs in terms of price, driveability, performance and charging,” he added.

Chevrolet Bolt EUV will be launched in the Middle East starting with January 2022. The GMC Hummer EV will be launched in the Middle East in the fourth quarter of 2022 and Cadillac Lyriq will be launched in the Middle East starting mid-2023.

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