Tech giants transform finance

Central Bank of Jordan  CBJ
(File photo: Jordan News)
Central Bank of Jordan  CBJ

Hamza Alakaleek

Hamza Alakaleek has graduate degrees in International Political Economy and International Business Law from Yarmouk University and University de Montreal with focus in Internet of Things, Artificial Intelligence and Data Protection.

Fintech, short for financial technology, has transformed our relationship with money. From mobile payments to peer-to-peer lending, fintech companies have made financial services more accessible, affordable, and convenient than ever before. Recently, colossal fintech players like Apple, Ant Group, PayPal, and Stripe have gained significant power, boasting billions of users and trillions of dollars in assets under management. This unparalleled influence enables them to shape the financial system and our perception of money.اضافة اعلان

Reshaping the financial industry is through their mobile payments platform
One of the primary ways giant fintech companies, such as Apple, are reshaping the financial industry is through their mobile payments platform, Apple Pay. Apple Pay is now accepted by millions of merchants worldwide, ranking among the most popular mobile payment platforms in the United States. Additionally, their digital wallet, Apple Wallet, consolidates credit and debit cards, loyalty cards, and tickets in one location, simplifying financial tracking and on-the-go payments. Beyond these offerings, fintech is expanding its repertoire to include products like credit cards and buy now, pay later services, all aimed at enhancing accessibility and convenience for consumers.

Strengthening antitrust enforcement to scrutinize mergers and acquisitions in the fintech sector is another avenue.

Several factors contribute to the might of giant fintech companies. Their sheer scale, encompassing vast user bases, grants them substantial market share, allowing them to set prices and influence the actions of other financial entities. Another vital aspect of their power is access to data, enabling the collection of extensive information about user financial transactions, spending habits, and creditworthiness. This data furnishes them with deep insights into customer needs, driving the development of tailored products and services. Furthermore, these giants possess a significant technological edge, continuously investing in research and development to innovate and deliver financial services more efficiently, granting them a competitive advantage over traditional financial institutions.

The ascendancy of giant fintech companies has raised several concerns, including:1- Competition: These giants could employ their market dominance to stifle competition and innovation.

2- Financial stability: They may pose a risk to financial stability if not subjected to proper regulation.

3- Consumer protection: The vast data they collect raises concerns about potential misuse.
Additionally, regulatory bodies, like the Central Bank of Jordan (CBJ), must play a pivotal role in preserving financial stability. This entails imposing stricter capital requirements and stress tests on giant fintech companies. Novel regulatory tools tailored to address the unique challenges posed by these entities are necessary. Furthermore, enhancing data privacy laws to give consumers control over their data and requiring explicit consent for data usage is crucial. Strengthening financial consumer protection laws to ensure transparency and protect consumers from unfair practices is equally vital.
To promote competition, reducing regulatory barriers and facilitating access to capital for new fintech entrants is essential. Encouraging traditional financial institutions to adopt new technologies and services can also spur competition. Strengthening antitrust enforcement to scrutinize mergers and acquisitions in the fintech sector is another avenue.

CBJAdditionally, regulatory bodies, like the Central Bank of Jordan (CBJ), must play a pivotal role in preserving financial stability. This entails imposing stricter capital requirements and stress tests on giant fintech companies. Novel regulatory tools tailored to address the unique challenges posed by these entities are necessary. Furthermore, enhancing data privacy laws to give consumers control over their data and requiring explicit consent for data usage is crucial. Strengthening financial consumer protection laws to ensure transparency and protect consumers from unfair practices is equally vital.

In addition to these measures, policymakers should consider:
1- Establishing a regulatory sandbox: This controlled environment allows fintech companies to test new products and services, fostering innovation while minimizing risks.

2- Creating a central bank digital currency (CBDC): CBDCs, issued by central banks, offer enhanced security and stability compared to private currencies.

3- Developing and updating a national financial inclusion strategy: Such a strategy ensures access to safe and affordable financial services, including fintech solutions, for underserved populations.

In conclusion, giant fintech companies like Apple are reshaping the financial industry rapidly. They have the potential to alter the landscape of Jordanian traditional banks by increasing accessibility, affordability, and competition while gathering and analyzing extensive user data. To remain effective, central banks must adapt by embracing new technologies, possibly developing their own digital currencies, collaborating with fintech companies, and reinforcing regulation to ensure safe and sound operations.


Hamza Alakaleek is a corporate lawyer and tax consultant with post-graduate degrees in international political economy, international business law, and law and technology with a focus on internet of things, artificial intelligence and data protection.


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