Amman, Jordan — Valu Jordan, the comprehensive fintech platform serving the Middle East and North Africa, has announced a strategic partnership with Harley-Davidson® Amman, the globally renowned motorcycle brand, to provide Harley-Davidson® Amman customers with access to Valu’s flexible payment solutions.
The partnership comes at a time when motorcycle use in Jordan is witnessing notable growth, both as a practical and fast means of transportation and as a hobby attracting increasing interest, in line with the diverse needs and requirements of those interested in the sector.
The collaboration builds on Valu’s efforts to expand the scope of its solutions in line with evolving lifestyles and mobility needs in the Kingdom, while responding to growing demand for innovative financial solutions that offer greater flexibility in managing purchases. At the same time, the partnership represents an important step for Harley-Davidson® Amman in continuing to enhance the customer experience by providing more flexible payment options, facilitating access to the brand’s products and strengthening its presence in Jordan’s motorcycle market.
By making Valu’s “Buy Now, Pay Later” solutions available through supported point-of-sale terminals at Harley-Davidson® Amman, customers will be able to purchase motorcycles and related accessories through a seamless and fast digital experience via the Valu app, supported by flexible payment options and repayment plans tailored to their financial capacity and approved credit limits.
Commenting on the partnership, Valu Jordan CEO Mohammad Al-Yousef said: “At Valu, we are keen to keep pace with economic developments in the Kingdom and the evolving needs of customers seeking modern lifestyle solutions, including innovative mobility solutions and other sectors where consumer needs are changing. In this context, our partnership with Harley-Davidson® Amman provides customers with more flexible payment options, helping them benefit from financial solutions tailored to their needs and aligned with their growing interest in motorcycles, while also making it easier to access the brand’s products and enjoy a more flexible purchasing experience.”
For his part, Harley-Davidson® Amman CEO in the Kingdom Nidal Mahyar said: “Through this partnership, we look forward to better meeting our customers’ needs and enhancing their experience with the Harley-Davidson Amman brand, in line with the evolving use of motorcycles and growing interest in them across the Kingdom.”
Through this partnership, Harley-Davidson® Amman joins Valu’s growing network of partners in Jordan, spanning a range of sectors connected to individuals’ needs and everyday lifestyles. Through this expansion, Valu continues to strengthen the presence of flexible payment solutions in the local market and provide digital financial experiences that evolve alongside changing consumer needs and expanding choices, empowering customers to manage their purchases with greater flexibility.
