Meta has begun testing a new feature on its social platform Threads that allows users to share long-form text within a single post—a step that could boost opportunities for extended content on the still-emerging network, which currently limits posts to 500 characters.
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Some users have reported spotting the new feature, which enables attaching large text blocks within one post, without needing external links or splitting the content into multiple text chunks.
The feature closely resembles Articles on X (formerly Twitter), available to X Premium Plus subscribers.
Threads’ experimental feature allows users to compose expanded text sections, with basic formatting tools such as headings and font styles, giving them more freedom to share in-depth thoughts, excerpts from books or articles, or longer personal reflections.
Formatting tools
A screenshot circulated by users shows that the internal description of the feature encourages posting longer texts and using formatting creatively to share in-depth ideas, news excerpts, book passages, and more.
Meta has not officially announced the rollout of this feature on Threads, nor has it made the test available to all users. However, long-form text posts already shared are visible to everyone, whether on the mobile app or the platform’s website—appearing in a dedicated browser window or in full-screen mode on phones for easier scrolling and reading.
Several users have shared live examples of the new posts, showing a noticeably different reading experience compared to traditional posts.
Meta has not clarified when the feature will be rolled out more widely or whether it will remain in limited testing. However, observers believe that allowing long-form text publishing on Threads could open new opportunities for creators, publishers, and ordinary users seeking to bypass traditional restrictions.
According to earlier reports, the vast majority of Threads users do not click on external links within posts. The Attach text feature appears to be another attempt by the platform to encourage on-platform reading and create a more complete experience without leaving the app—similar to Meta’s other platform, Facebook.
At the same time, Engadget warned that, if widely released, the feature could further isolate Threads from decentralized networks like Mastodon, since posts containing attached text cannot currently be shared with platforms that use the ActivityPub protocol. This could weaken Meta’s strategy of integrating with such networks.
It is worth noting that Instagram head Adam Mosseri recently announced that Threads reached 400 million monthly active users in early August, putting it closer to its main rival X, which has 600 million monthly active users.
