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App in Focus: Anchor, the Twitter of the audio world

(Photo: Envato Elements)
Ever since the inception of social media, one thing was certain, people needed an outlet or a space in which they could express themselves, discuss topics that catered to their tastes, and more importantly, find other like-minded individuals in order to share their opinions and viewpoints with. اضافة اعلان

Naturally, social media went through its logical phases, the sharing of thoughts in the form of text, images, and ultimately video. For example, we currently see TikTok becoming the number one used platform, even surpassing Google — something that few would have predicted a couple of years ago.

However, there was one genre that was left out all entirely, audio.

While podcasts do enable us to listen and to a very limited degree, interact with speakers, we have not yet experienced a platform that utilized sound-bytes as the primary mode of discussion engagement.

This is where Anchor saw the opportunity; in 2018 their team launched an updated version of the app, completely revamping it from what appeared to be a minimal viable product (MVP) and transforming it into a fully functioning, easy on the eyes platform.

So what is Anchor, its potential drawbacks, and where do we see the audio ecosystem moving forward within the span of the following years? Jordan News is here to tell you.

Audio: Unexplored, messy, and personalized

Whenever we think of audio, our minds most likely think of phone calls or voice messages left by our friends and peers at work through our preferred messenger. However, most of the time these messages are private in nature and for good measure.

While a message posted on a platform may still contain a certain degree of anonymity, the voice gives persona to the individual.

While videos in this day and age is considered the golden standard for content creation online, be it from influencers or just people that are looking to express themselves online, removing the visual element from a message while retaining its vocal element may seem backward to some extent. Yet it works beautifully on this social media platform.

While advertised as a podcast hosting platform, Anchor’s actual use case is far more unique. Akin to Facebook, Instagram, and Twitter, users are able to post whatever is on their mind in the form of a status update, with their voice.

While at first this may seem counterintuitive, some have utilized this to create their own “snippets” of their world in audio form. These “snippets” have seen a dramatic rise as a mode of media, particularly in podcast area.

However, unlike podcasts, people from all around the world are able to speak their minds and share their perspectives with their viewers using their voices. And unlike video, where one has to prepare the setting, and shoot multiple takes before a video is perfected and ready for posting, Anchor encourages people, indirectly, to free-flow their mind unto the platform and create dialogue with other users.

The platform is not perfect, however. Theoretically, the idea is relatively simple, but we did run into a couple of problems when trying to read a comment section that featured multiple responses. Unlike text which one can skim through briefly, with Anchor it’s a far more tedious process. While you can speed up the playback process as one would on a regular player but it does become hectic.

However, that is a problem that few will run into, as the platform as it currently stands is relatively barren of any heavyweight conversations. While engagement is present, and the numbers of the platform continue to grow, we feel that Anchor is currently lacking in the number of users it needs in order to showcase a thriving environment — a fact that will most certainly change as it increases in users.

It is clear that there is definitely interest in the platform, and many users are using it for personal journal entries, a glance into the private world of the person themselves, or as a middle ground between revealing one’s identity in video format, albeit more engaging than text on the traditional social media platform between the poster and other users.

Anchor, now available on both Android and iOS, has been ahead of the game for quite some time in terms of monetization as users are able to subscribe to those content creators that they find entertaining starting at $0.99 similar to what TikTok and Instagram have begun testing in the last few months.

Anchor also targets those that are looking to go pro in the podcasting world by providing tools that integrate with professional podcasting equipment.

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