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July 7 2022 10:47 AM ˚
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Mercheese: new powerhouse of the print-on-demand

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Mercheese, the new trend in town, helps designers, content creators and influencers launch and sell their own branded clothing. (Photos: Mercheese)
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Looking beyond the wordplay, Mercheese is the new trend in town. Contrary to what the name implies, there is nothing cheesy about helping designers, content creators, and influencers launch and sell their own branded clothing, sans the hurdles. اضافة اعلان


Mercheese, the new trend in town, helps designers, content creators and influencers launch and sell their own branded clothing. (Photos: Mercheese)

The flourishing business, founded by Hareth Hjazi, Abed Qwaider and Ahmad Abu Rob, faced problems in the industry through their headwear shop, Taqyeh. 

“In the three years which we spent in the industry, the problems in supply chain could not have been more evident. This is the common ground from which we decided to launch Mercheese and lift the burden of supply chain from designers’ shoulders,” Qwaider told Jordan News.

Through Mercheese, designers can set up a store on the website and enlist their designs in advance. Then the Mercheese staff handle operations, supply, sales and shipping. Once the order is shipped to the customer, the disbursements are released. 


Mercheese, the new trend in town, helps designers, content creators and influencers launch and sell their own branded clothing. (Photos: Mercheese)

Designers can set up regular disbursements and sit back as the orders come in. From the customer’s point of view, it is unclear who the seller is or who is in charge of design. And, as long as it is delivered swiftly, the customer probably does not really care much either. 


Mercheese, the new trend in town, helps designers, content creators and influencers launch and sell their own branded clothing. (Photos: Mercheese)

Influencers and YouTubers joined the hype as well, in later stages in order to create their own line of merch that can be promoted to their fans in Jordan and throughout Middle East. Customers also found Mercheese to be most useful because pre-Mercheese, the norm was a minimum 1,000 pieces per order.

With Mercheese, one can order only one piece and doing so enables customers to mix and match and create a collection.


Mercheese, the new trend in town, helps designers, content creators and influencers launch and sell their own branded clothing. (Photos: Mercheese)

Designers do not need to stock any of the products because Mercheese does so for them, therefore the operational costs are kept to a minimum. Once your design is up, it will continue to generate revenue for you until it is de-listed.

This means that if you have a Mercheese portfolio, you can continue to earn royalties on every product sold even if you are unable to work for an extended period of time.

While Mercheese definitely made the designers’ lives easier, the mission they took is enormous. They endure the challenges of bulk sourcing, quality of materials, supply chain and importing processes. 

“Not to mention that the internal purchasing power of Jordanians is weak; we ship merch outside Jordan more than we sell inside the country. As a matter of fact, even the shipping cost for international markets is really high. On the other hand, it is not an easy feat to find the right type or quality of the material you are looking for or the type of prints. Suppliers are old school; they refuse to be connected to the website and do not follow a timeline,” Qwaider said.

Mercheese is currently expanding. As of next month, they will be in Dubai and afterwards they have their eyes set on Saudi Arabia. Those warehouses, although distributed, will be connected on a single API, i.e., if you make the order in Egypt, you might get the piece produced in Dubai. 

They are also working on a new website that is better suited to accommodate the flood of orders they are receiving. It will be user friendly and include tutorials for designers starting out; it has several online payment solutions and a stronger backend.

The core team consists of 11 full timers: eight in the printing workshop and three in sales. The platform hosts 190 designers and influencers who are fully active, including Ahmad Abu Rob, Kasem Hattu, and Wesam Qutob. They also outsource a marketing agency and web development services. 

The range of merch available has grown massively to include T-shirts, hoodies, sweaters, mugs, etc. The newest craze are actually custom-printed face masks which have become tremendously popular during the pandemic.

Palestine-Merch campaign was launched with Mercheese and Dezain in May 2021 to empower designers to express and show their support. All proceeds go to support Palestinians through the Jordan Hashemite Charity Organization.

Whether you are a designer who wants to start selling branded merchandise with no risk or out-of-pocket cost or just a customer who is looking for the best merch, Mercheese has it all.


It's worth mentioning that Mercheese is one of the many designers that are supported by Zain Jordan through “Dezain space” which was launched in 2018 to support the continual growth of the designing sector across the kingdom, and to shed light on Jordanian creative designs, in addition to providing the opportunity for the Jordanian designers to reach the markets, connecting them with other designers to collaborate with each other, mentoring them and empower them to expand their business and grow.

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