AMMAN — Short-form videos have been taking the center stage
as they revolutionize the music industry, enabling aspiring musicians to share
their passion with a global audience.
اضافة اعلان
Platforms like TikTok, Instagram Reels, and Likee have
opened doors for talented creators, especially from the MENA region, helping
them showcase their musical talents and gain international recognition.
The advent of short-form video platforms has transformed the
way musicians connect with their audiences, LIKEE said in a press statement.
Rising stars find success through short-form videos
Two examples of the transformative power of short-form
videos are Mohamed Saeed and Khaleed.
Mohamed, a singer on Likee, has garnered a dedicated
following through his voice and compositions, while Khaleed, a music teacher
and artist from Morocco, has harnessed these platforms to create a fusion of
cultures that fosters unity and appreciation for diversity.
Mohamed attributes his success to short-form videos, as they
have not only connected him with experienced mentors in the music industry but
also opened doors to invitations, events, and collaborations.
Khaleed, similarly, credits these platforms for expanding
his talent beyond his city and country, gaining recognition in the Arab
countries.
New releases and live stream event
In celebration of World Music Day, both Mohamed and Khaleed
had a surprise in store for their fans. Mohamed released an original
composition that showcases his distinct style, generating anticipation among
his followers.
On the other hand, Khaleed connected with his fans through a
livestream event on June 21, fostering a personal and interactive experience.
Short-form videos shape the future of music industry
Beyond recognition and engagement, short-form videos have
become transformative platforms, propelling artists like Mohamed and Khaleed to
new heights.
They offer opportunities for talented creators to receive
invitations to events, meet their followers in person, and receive offers for
performances and collaborations.
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