Film director Yousry Nasrallah commends the AIFF, Jordan’s film industry

(Photo: Amman International Film Festival)
AMMAN — Egyptian director Yousry Nasrallah said on Tuesday that Jordan has made an excellent decision by opening its doors for film production from around the world during the opening of the 4th edition of the Amman International Film Festival (AIFF).اضافة اعلان

Nasrallah saw that this decision contributed to shaping a generation with technical knowledge, openness to the world, and the ability to create good films, he said in an interview with Al-Mamlaka News.

Lebanese artist Rita Harb expressed her happiness to be present at the festival and said it is "one of the biggest festivals in the region that focuses on cinematic talents. It is not strange for Jordan to host producers and filmmakers," and she said that Jordan is a very suitable location to film.

The festival will feature 56 films, including 8 non-Arabic language films, according to Doumani.

Tapping into new resources
Last May, the Jordan Tourism Board launched a marketing campaign within the Cannes International Film Festival as an attempt to invest in Jordan's vast potential to become a global film shooting destination.

The Jordan Tourism Board pointed out that the global film industry is a huge industry estimated at $88 billion annually. Film commissions around the world compete to attract a portion of it to their countries. It also added that the revenues of the film industry in Jordan have exceeded over the past ten years more than 150 million Jordanian dinars and contributed to providing thousands of jobs.

This year, the festival will test a new tool to support filmmakers: the Amman Film Market, which is a dedicated space for connecting filmmakers with potential funders, partners, distributors, and as a launching base for projects until they reach their audiences.

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