AMMAN — Egyptian director
Yousry Nasrallah said on Tuesday
that Jordan has made an excellent decision by opening its doors for film
production from around the world during the opening of the 4th edition of the
Amman International Film Festival (AIFF).
اضافة اعلان
Nasrallah saw that this decision contributed to shaping a
generation with technical knowledge, openness to the world, and the ability to
create good films, he said in an interview with Al-Mamlaka News.
Lebanese artist Rita Harb expressed her happiness to be
present at the festival and said it is "one of the biggest festivals in
the region that focuses on cinematic talents. It is not strange for Jordan to
host producers and filmmakers," and she said that Jordan is a very
suitable location to film.
The festival will feature 56 films, including
8 non-Arabic language films, according to Doumani.
Tapping into new resources
Last May, the Jordan Tourism Board launched a marketing
campaign within the Cannes International Film Festival as an attempt to invest
in Jordan's vast potential to become a global film shooting destination.
The Jordan Tourism Board pointed out that the global film
industry is a huge industry estimated at $88 billion annually.
Film commissions around the world compete to attract a portion of it to their countries. It also
added that the revenues of the film industry in Jordan have exceeded over the
past ten years more than 150 million Jordanian dinars and contributed to
providing thousands of jobs.
This year, the festival will test a new tool to support
filmmakers: the Amman Film Market, which is a dedicated space for connecting
filmmakers with potential funders, partners, distributors, and as a launching
base for projects until they reach their audiences.
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