AMMAN —
Digital solutions provider Zbooni signed an agreement Sunday with the
Education for Employment (EFE) Jordan to provide training opportunities for young
entrepreneurs, said the Jordan News Agency, Petra.
اضافة اعلان
The agreement,
signed by Zbooni’s General Manager Ahmad Fakhreddin and EFE’s CEO Ghadeer
Al-Khuffash is part of Zbooni’s commitment to “supporting the local community
and empowering small and medium-sized enterprises (SMEs) by providing them with
the necessary tools and skills to ensure their continuity and growth”.
Under the
agreement, EFE will connect the beneficiaries of its educational and employment
programs to Zbooni’s platform and its digital services.
Zbooni will hold
introductory workshops on its services and provide beneficiaries with the
digital tools and knowledge to help them start businesses and grow their
customer base.
Khuffash said
Education for Employment-Jordan plays a leading role in developing skills among
the youth entering the job market. She stressed the importance of the agreement
with Zbooni in enhancing entrepreneurial abilities among youth, ultimately
contributing to sustainable development and economic growth in the country.
Fakhreddin pointed
out that the collaboration will introduce thousands of entrepreneurs in Jordan
to C-commerce solutions, enabling them to boost sales and expand reach.
“C-commerce
enables businesses to sell more through popular chat apps, like WhatsApp and
Telegram. Businesses can convert conversations into transactions through
sharing of real-time shopping baskets and payment links,” Fakhreddin said.
“With more than 7
million social media users in Jordan, Zbooni provides an opportunity for
businesses across the country to capture orders and accept payments which has a
positive reflection on sales,” he added.
He highlighted
that the average C-commerce cart is 2.7 times bigger than traditional
E-commerce and conversion rates are 20 times higher than E-commerce. Given that
about half of
Jordan’s GDP comes from SMEs, such digital tools that support
entrepreneurs can help boost the economy, he said.
Education for
Employment - Jordan is a locally registered non-profit organization established
in 2006 that leads a national initiative to create economic opportunities for
unemployed youth across the Kingdom.
Its approach begins with
an extensive labor market analysis that focuses on building partnerships with
private sector companies throughout Jordan – from global multinationals to
local SMEs – to identify hiring needs and the skills required to perform their
jobs. Next, they design targeted and sector-specific training programs for
youth that result in direct employment or micro-
entrepreneurship opportunities.
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