AMMAN — Director
of Corporate Communications, Innovation, and Sustainability at
Zain Jordan
Tareq Al-Bitar stressed Zain’s continued interest in supporting Jordan’s gaming
and e-sports sector, saying that Zain has been committed to supporting the
growing sector since 2020, when it inaugurated the gaming center (ZainEsportsJo).
اضافة اعلان
Launched to proactively respond to the development
of various sectors to meet Jordanian youths’ desires and conform to their
interests, the center reflects the rapid technological growth witnessed by the
world.
Bitar said that the main reason for inaugurating the
gaming center was to support professional gamers and enthusiasts of e-gaming
across the Kingdom.
“By contributing to the expansion, growth, and
evolution of this sector — which creates a positive impact on economic growth
and development — Zain marks itself as the leading mobile telecom operator in
Jordan and continues to contribute to giving the Kingdom a competitive presence
amongst other countries,” he said.
The gaming and e-sports industry is one of the
fastest-growing industries to invest in worldwide; it has also become part of
the global economy over the past two years, despite the
COVID-19 restrictions,
Bitar said, adding that the gaming sector thrived and witnessed a rise in
demand.
Electronic games are no longer considered a luxury
or a waste of time as they used to be; they have become an investment opportunity and a source of
income for professional gamers, developers, or economic sectors that could
benefit indirectly from the gaming sector, he added.
Bitar pointed out that the value of the video games
market stood at approximately $178.73 billion in 2021, registering a 14.4
percent increase over 2020. It is estimated that the “promising” video game
industry is expected to be worth $268 billion by 2025, said Bitar.
In terms of Zain’s contribution to raising awareness
on the importance of this sector, Bitar stated that
Zain’s innovation campus (ZINC) conducts several game-developments courses and supports entrepreneurs
interested in the field of e-sports. He also mentioned Zain’s long-term
partnership with Maysalward, a mobile games developer and publisher.
Zain Jordan has held and broadcast many events and
tournaments through its e-sports center, watched mostly by professional gamers
and popular streamers in the Kingdom.
Zain also rewarded participants and winners with multiple cash prizes to encourage them to
invest in their talents. A PUBG championship was held virtually last Friday with
the participation of 16 teams.
Bitar called on youths and those interested in the gaming
and e-sports field to hone their skills and stay tuned to (ZainEsportsJo) social
media pages for more updates about tournaments and championships.
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