AMMAN — VMLY&R Amman won a prized Silver Pencil at “The One Show”,
adding to its numerous accolades, including the Last Possession Campaign for
Save the Children, the agency said in a statement.
اضافة اعلان
The One Show is
one of the world’s top award programs in the field of advertising, design, and
digital marketing, the statement said received by Jordan News Sunday.
“The
Silver Pencil was awarded in the Print category, under ‘promotional items,
booklets, books, and brochures,’ while the agency received an additional Merit
in Print, under the ‘editorial and books’ sub-category,” the statement said.
It
said VMLY&R Amman’s latest win “marks the first time in history that Jordan
has been recognized at The One Show.”
The
organizers of The One Show, The One Club for Creativity, have also ranked
VMLY&R Amman as “one of the top five creative agencies in the Middle East
and Africa, further building on the agency’s global recognition and reputation
for creative excellence”.
The Last Possessions campaign for
Save the Children was a collaborative effort between VMLY&R Amman and the
agency’s regional partners at VMLY&R Dubai, according to the statement.
It
said the campaign took a “heartrending look” at the impact of war and
displacement on young refugee children.
“Solemnly
commemorating the 10th anniversary of the
Syrian crisis, The Last
Possessions has touched the hearts and minds of people across the globe: countless
individuals in dozens of countries have already downloaded the Last Possessions
e-book, and Save the Children received a substantial increase in donations as a
direct result of the campaign.”
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