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VMLY&R Amman wins Silver Pencil at The One Show for first time

VMLY&R Amman Wins Silver Pencil Award
(Photo: Handout VMLY&R Amman)a
AMMAN — VMLY&R Amman won a prized Silver Pencil at “The One Show”, adding to its numerous accolades, including the Last Possession Campaign for Save the Children, the agency said in a statement.اضافة اعلان

The One Show is one of the world’s top award programs in the field of advertising, design, and digital marketing, the statement said received by Jordan News Sunday.

“The Silver Pencil was awarded in the Print category, under ‘promotional items, booklets, books, and brochures,’ while the agency received an additional Merit in Print, under the ‘editorial and books’ sub-category,” the statement said.

It said VMLY&R Amman’s latest win “marks the first time in history that Jordan has been recognized at The One Show.”

The organizers of The One Show, The One Club for Creativity, have also ranked VMLY&R Amman as “one of the top five creative agencies in the Middle East and Africa, further building on the agency’s global recognition and reputation for creative excellence”.

The Last Possessions campaign for Save the Children was a collaborative effort between VMLY&R Amman and the agency’s regional partners at VMLY&R Dubai, according to the statement.

It said the campaign took a “heartrending look” at the impact of war and displacement on young refugee children.

“Solemnly commemorating the 10th anniversary of the Syrian crisis, The Last Possessions has touched the hearts and minds of people across the globe: countless individuals in dozens of countries have already downloaded the Last Possessions e-book, and Save the Children received a substantial increase in donations as a direct result of the campaign.”

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