PRESS RELEASE — Numa, a pioneering fintech startup dedicated to
empowering the growth of freelancers and micro businesses in the Middle East
and North Africa (MENA), today announced a new partnership with Visa, a world
leader in digital payments. The "Partner for Growth Agreement"
involves a strategic investment aimed at propelling Numa's mission to bridge
the financial services gap for freelancers and solo entrepreneurs across key
markets including Jordan, the Kingdom of Saudi Arabia (KSA) and United Arab Emirates
(UAE).
اضافة اعلان
Since its inception in Jordan, Numa has been at the
forefront of financial innovation, offering digital banking solutions such as
virtual IBANs and prepaid cards designed specifically for the freelance
economy. This partnership with Visa signifies a major leap forward, allowing
Numa to expand its offering to current and future customers across different
markets.
A Strategic
Leap Forward & Market Expansion
Visa's
investment in Numa underscores a shared commitment to fostering financial
inclusion and supporting the growing freelance market in the MENA region
estimated to reach $40 Billion by 2030. "Our partnership with Visa is a
critical step towards realising our vision of providing comprehensive financial
services to freelancers, who have long been underserved by traditional banking
systems," said Loay Malahmeh, Founder and CEO of Numa.
The
collaboration is expected to fast-track Numa's expansion plans into Saudi
Arabia and beyond, leveraging Visa's global expertise in digital payments and
Numa's innovative platform.
Hasan M. Kazmi, Vice President and Head of Digital
Partnerships for Visa in the CEMEA region added “Visa’s global reach and
expertise are a game changer to fintechs eyeing geographical expansion, our
strong presence and expertise in the markets where we operate, enables our
partners to fast-track their expansion plans. Our partnership with Numa not
only fosters financial inclusion, but also support the growing freelance market
in the MENA region”.
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