PRESS RELEASE – Samsung
Electronics Co., Ltd. today
announced that it received a total of 75 awards at the International
Forum (iF) Design Awards 2024, a prestigious German international design
competition. Included among the honors were two Gold Awards for Samsung OLED TV
(S95C) and the packaging of the Galaxy Z Flip5 Maison Margiela Edition.
اضافة اعلان
Founded in 1953 as Die Gute Industrieform
e.V., the iF Design Awards evaluates a comprehensive range of factors,
including differentiation and impact, across a total of nine categories:
Product Design, Packaging Design, Communication Design, Interior Architecture,
Professional Concept, Service Design, Architecture, User Experience (UX) and
User Interface (UI).
“The design of
consumer electronics plays a critical role in how users experience these
products, and these awards signify the continual progress Samsung has made in
this area,” said TM Roh, President and Head of the Corporate Design Center at
Samsung Electronics. “While we continue to prioritize design that is essential
and faithful to the purpose of the product, moving forward, we will harmonize
with consumers’ changing lifestyles and elevate their experiences through
sustained design innovation.”
Gold Awards for Two Innovative Products
The OLED TV (S95C) brings an ultra-slim thickness of 9.9mm,
which minimizes the gap when installing the TV, thereby allowing it to be
closely attached to the wall. This enhances the quality of the space while
maximizing users’ immersive audio-visual experiences with the applied Dolby
Atmos, which provides realistic, three-dimensional sound.
The Galaxy Z Flip5 Maison Margiela
Edition packaging reflects Maison Margiela’s unfinished style by utilizing a
distinct stitching pattern in the center of the flap. The whole body of the
packaging resembles the type of archival sample box used in artisanal shops to
store various fabric samples and threads. Additionally, the paper-based woven
book cloth fabric covering the package’s exterior seamlessly blends the device
with the haute couture aesthetic of Maison Margiela’s atelier.
75 Awards Ranging From TVs to Home Appliances
to Smartphones
Samsung Electronics’ 75 wins came across all
design categories. In
addition to the Gold Awards for the OLED TV (S95C) and Galaxy Z Flip5 Maison
Margiela Edition’s packaging, Samsung received awards in the Product Design
category for
the Bespoke AI Laundry Combo™, an all-in-one washer and
dryer;
Music Frame, a customizable
wireless speaker designed to seamlessly blend into its surroundings; and the
Galaxy Z Flip5 and Galaxy Z Fold5, foldable smartphones
that use a new form factor to maximize the user experience with a larger cover
display.
Other products and services that were
recognized for design excellence include Samsung Now+, Q Symphony and the Design Samsung Website. Samsung Now+
displays useful information such as the weather or a live home security camera
feed without the TV even being turned on; Q Symphony maximizes immersive experiences by using AI sound
technology to analyze consumers’ viewing spaces; and the newest version of the Design Samsung Website has an enhanced mobile experience and user-friendly interface.
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