The World Bank’s Managing Director of Operations, Anna Bjerde, stated that Jordan continues to forge ahead with the implementation of its Economic Modernization Vision despite regional challenges, noting that she witnessed a "true transformation" during her recent visit to Amman, characterized by greater determination and a focus on achievement.
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In an article published on Tuesday, Bjerde added that despite all regional challenges, Jordan continues to progress in executing its Economic Modernization Vision. She considered that what distinguishes this vision is not only its ambition, but its "discipline and focus on implementation," describing it as a plan positioned at the core of the government's work, which is closely monitored and its results constantly measured.
Bjerde pointed out that the challenges facing Jordan are real, noting that during her visit to Petra, she witnessed a decline in the number of visitors, which she considered a clear indicator of the impact of instability on the tourism sector.
She added that inflation and trade disruptions are compounding the scale of pressure at a time when public budgets face fiscal constraints, while attracting investments has become more difficult.
Nevertheless, Bjerde stressed that Jordan "is not standing idly by," but is rather utilizing this phase to push reforms forward.
She stated that the focus is centered on building the necessary foundations for job creation by working on the water, energy, transport, and digital systems sectors, alongside improving the business environment and attracting private investments.
She affirmed that the presence of a vibrant private sector is an essential component for providing the required jobs, pointing out that Jordan is pushing toward strengthening the role of this sector within its reform efforts.
Bjerde noted that "the Jordanian people are the country's greatest strength," explaining that what Jordan possesses, and what investors recognize, is an educated, adaptable workforce committed to getting the job done right.
She added that what is new is linking this advantage to the future of the economy, noting that during her participation in a ministerial roundtable on technology and artificial intelligence, she witnessed real momentum to transform Jordan into a regional digital hub.
She said this direction was embodied during her visit to Rujm Al-Shami School, where she saw students using an AI-powered learning assistant developed under the "Masar" program, which is supported by the World Bank and developed by the government.
She concluded that this transformation "is no longer just an idea, but has become a reality happening inside classrooms," stressing that reforms in Jordan "do not happen by chance, but are driven, monitored, and held accountable for their results."
