AMMAN – On Tuesday, the Market Research Unit
of the
Information and Communications Technology Association of Jordan (INTAJ) released
a report unveiling compelling insights into internet usage trends in Jordan for
the year 2023.
اضافة اعلان
According to the report, the percentage of
internet users in Jordan has surged to 91 percent, marking a significant
milestone in digital connectivity within the country. Notably, mobile devices
emerge as the preferred means of accessing the internet, with 77 percent of
users opting for mobile phones, compared to 22 percent who utilize laptops and
other devices, Al-Mamlaka TV reported.
The study further reveals that
Google Chrome dominates the web browser landscape, capturing a sizable market share of 76
percent. Additionally, the adoption of the Android operating system has soared
to 79 percent among internet users in Jordan.
In the realm of social media, approximately
6.4 million individuals in Jordan maintain accounts across various platforms,
constituting 56 percent of the population.
Facebook leads the pack with 5.3
million users, followed closely by YouTube with 6.4 million, Instagram with 3.7
million,
TikTok with 1.7 million, and X with 1.1 million users. Snapchat also
boasts a substantial user base of approximately 3.4 million.
The report sheds light on noteworthy trends
among female internet users in Jordan. While LinkedIn sees comparatively lower
adoption among women, with only 33 percent utilizing the platform, Snapchat
emerges as a clear favorite, boasting a usage rate of 54 percent. Similarly,
Instagram enjoys popularity among female users, with a usage rate of 50
percent.
Moreover, the report highlights the rising
prominence of platform X among female users in Jordan, recording a notable
usage rate of 37 percent.
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