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Restaurants, sweets shop activity decline 60%

Restaurants  Restaurant  food
(File photo: Ameer Khalifeh/Jordan News)
AMMAN — Business activity at restaurants and sweets shops has declined by 60 percent since the end of the summer because of a shrinking liquidity in the hands of people, according to the head of the Jordan Union of Restaurants and Confectionery Proprietors, Omar Al-Awwad.اضافة اعلان

Awwad told Jordan News that the difficult economic conditions also prompted by a swelling inflation and a rising cost of living is exacerbating the situation.

“Being at the doorstep of the winter season, people’s moods have changed, and they now prefer spending time at home rather than going out to grab a bite at a restaurant,” Awwad added.

“On the other hand, some shops are still witnessing a remarkable turnout due to the discounts and special offers to consumers,” he said. “In this case, it is safe to say that the pace of business activity goes up during weekends, by no more than 25 percent than the rest of the week.”

He pointed out that demand persists on fast food joints. “Such places are busy in the morning with school students and employees and others, while fried chicken is most in demand during lunchtime, and shawerma stands are busy in the evenings.”

“Still, demand is gradually declining on those outlets,” he added.

Awwad said the summer was “characterized by a good business activity, due to tourists and people spending time outside their homes, weddings and festivals, as well as the easing of all forms of restrictions at the end of the COVID-19 pandemic.”

“The last summer season was the best in terms of commercial activity, demand and performance,” he said. “It lasted from June until mid-August, but after that, the commercial movement started to decline.”

Despite the weak commercial movement now, he emphasized that restaurants “still offer their varieties with competitive and unprecedented offers as a kind of promotion to attract customers, despite the financial pressures the sector is witnessing due to the high operational costs and production inputs”.

On a related issue, he said that Jordan will not be affected by India’s decision to extend the restrictions imposed on the export of its sugar for a period of one year, until October 2023, “given that Jordan does not import sugar from India”.


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