Applied Science Private University Launches Jordan’s First "Digital Media Technology" Master’s Program

In a pioneering move reflecting its commitment to keeping pace with rapid shifts in media and technology, the Applied Science Private University (ASU) announced the launch of a Master’s program in Digital Media Technology. This program is the first of its kind in the Kingdom, representing a qualitative addition to modern media education in the era of Artificial Intelligence and digital transformation.




The program was developed in response to the fast-evolving media industry and aims to prepare media professionals equipped with advanced digital skills. Students will be trained to produce and manage content across modern digital platforms and analyze media engagement using innovative technical tools, ensuring a seamless integration between academic theory and direct practical application.

The curriculum offers students specialization opportunities in various fields, including:

Interactive Media

Media Data Analytics

Digital Platform Management

Multimedia Production

Modern Communication Technologies

This makes the program an ideal choice for professionals in media, journalism, public relations, and audiovisual production.

In this context, the University clarified that the study plan was designed in collaboration with a distinguished group of academic experts, media specialists, and industry employers. This collaboration ensures that the program’s outcomes align with the requirements of the local and international media labor market, enhancing graduates' competitiveness in modern digital environments.

Furthermore, Applied Science Private University announced a special additional discount for media professionals, journalists, and their children. This initiative aims to support their academic journeys and encourage them to refine their professional skills to meet the demands of the digital age.