Dokkanet Bodoor : art with a humanitarian face

The concept behind Dokkanet Bodoor is attempting to remind people of charitable work when they buy a local product. (Photo: Handout from Dokkanet Bodoor)
Dokkanet Bodoor is a social entrepreneurial initiative that brings art, humanitarian, and charitable work together, and that strives to help vulnerable women and local businesses. Its products are made by tailor women who are being supported by the profits of the sold products.اضافة اعلان

Bodoor Al Taq, Founder and Art Director of Dokkanet Bodoor. (Photo: Handout from Dokkanet Bodoor)

Bodoor Al Taq, the founder and art director of Dokkanet Bodoor, told Jordan News that the initiative, started in 2020, uses art to help and serve others, and involves art in charitable work.

Taq has been working on charitable campaigns for years, to help people, in the winter, children with special needs, or to provide, for instance, educational aid to some people.

“This initiative embodies my passion for using art to help and serve others,” Taq said, adding that it links “the buyers with their goodwill and pure souls by showing their humanitarian side toward others”.

The concept behind the initiative is attempting to remind people of charitable work when they buy a local product.

(Photo: Handout from Dokkanet Bodoor)

Dokkanet Bodoor, which means Bodoor’s shop, was named so because “it is like when we go to a shop and buy whatever we need, which makes us happy”.

According to Taq, the approach of social entrepreneurship is to encourage projects that aim at serving the community in many different ways, such as donations, or providing social, economic, or environmental solutions.

(Photo: Handout from Dokkanet Bodoor)

“I transitioned from charitable work to social entrepreneurship,” Taq said. With humanitarian support and sustainability in mind, Dokkanet Bodoor sells local products ranging from notebooks, laptop bags, vests to coasters.

Taq uses a fabric called Al Sadu, which is geometric-shaped embroidery handwoven by bedouins. All the fabrics she uses are locally sourced.

“The main reason I use Al Sadu is to represent our culture and heritage,” Taq said.

(Photo: Handout from Dokkanet Bodoor)

Profits from the sale of the products go toward clothing less fortunate children, charitable packages, and Iftar meals during Ramadan.

“I inform the buyer that when purchasing a work of art, the proceeds are donated to help people and put food on their tables,” she said.

In order to support women and the local community, Taq collaborated with local tailors to create the products.

Dokkanet Bodoor also acts as a showcase for local Jordanian projects implemented “by Jordanian hands”, projects and products that “bear an authentic signature”, said Taq.

All local products featured by the initiative had already been tested by Taq, she said.

Holding a full-time job and looking after the initiative she founded is a challenge that “has taught me how to manage my time”.

(Photo: Handout from Dokkanet Bodoor)

Other challenges are ensuring continuity and stability, she said, adding that “it is not difficult to get started, but it is difficult to keep going”.

Taq said she will be working on creating apparel, such as hoodies, with statements printed on them about woman empowerment.

“Words such as ‘fighter’ will remind every woman of her strength and power,” Taq said.

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