Is your data a commodity?

financial analyst working on a computer with multi data a commodity
(Photo: Envato Elements)
financial analyst working on a computer with multi data a commodity

Hamza Alakaleek

Hamza Alakaleek has graduate degrees in International Political Economy and International Business Law from Yarmouk University and University de Montreal with focus in Internet of Things, Artificial Intelligence and Data Protection.

The specific definition of a commodity may vary depending on the country's sales tax laws.

In Jordan, sales tax laws provide the legal foundation for taxing goods and services. اضافة اعلان

The sales tax law defines taxable goods as any tangible or intangible property that is sold or exchanged for a price. This definition includes digital goods and services such as software, music, and e-books.

However, the question remains whether data collected by social media platforms can be considered a tangible or intangible property that is sold or exchanged for a price.

Some argue that data is not a physical product and therefore cannot be taxed under existing sales tax laws.

Your data is intangibleWhile others disagree, believing that data should be considered an intangible property that is sold or exchanged for a price.

The arguments made for this side are that social media platforms often sell access to user data to third-party advertisers and marketers.

This access is often sold at a premium price based on the amount and quality of the data collected.
Therefore, as social media platforms continue to grow in popularity and usage, the data collected by these platforms has become a valuable commodity.
The question remains whether data collected by social media platforms can be considered a tangible or intangible property that is sold or exchanged for a price.
This data is often used for targeted advertising, market research, and other purposes.

However, the question of how to tax this data has become a topic of debate in many countries, including the Kingdom.

The legal foundation for taxing data collected by social media platforms as a commodity can be based on the principle of economic value.

This principle suggests that any resource that generates economic value should be taxed. In the case of social media platforms, the data collected on its users are a valuable resource that generates economic value.

Additional fees may applyTherefore, this data can be taxed as a commodity. Furthermore, the legal foundation for taxing data can be based on the principle of fairness.

Businesses that generate economic value through the use of this data should contribute to the tax system. By taxing this data, the tax burden is spread to businesses that benefit from it, rather than being  used solely by consumers.

In Jordan, the legal foundation for taxing data collected by social media platforms can be based on the existing VAT system. The VAT law is applicable to all businesses that generate an annual turnover of JD30,000 or more.

Therefore, social media platforms that generate revenue from selling data can be subjected to VAT.

The digital economy has significantly impacted traditional businesses, primarily because of the vast amounts of data that digital companies have access to, which allows them to develop products and services directly tailored to user preferences. This development has led to technological advancements, improved efficiency, and enormous profits.
Any resource that generates economic value should be taxed. In the case of social media platforms, the data collected on its users are a valuable resource that generates economic value.
For instance, in 2020, Google's parent company, Alphabet, reported revenue of over $182 billion, while Facebook reported over $85 billion in revenue for the same year. These figures demonstrate the immense wealth and power of the FAANG group.

Several countries have proposed implemented new tax laws specifically targeting digital services such as social media platforms. For example, France recently passed a digital services tax law that imposes a 3 percent tax on revenue generated by large tech companies from digital advertising and other online activities.

Meanwhile, the EU and the UK are already making strides in this area.

In 2018, the European Parliament passed a resolution stating that "taxation of digital companies must take into account the value created by users' data." Similarly, in the UK, in March 2021, the government announced its intentions to introduce a new digital services tax (DST), initially levied on the revenues of search engines, social media platforms, and online marketplaces that fall within the tax's scope. Under the DST, companies will be taxed at two percent on revenues generated within the UK. 

In Jordan, there has been no specific legislation introduced to address the taxation of data collected by social media platforms. However, it is possible that existing sales tax laws could be applied to this type of transaction if it can be demonstrated that user data is being sold or exchanged for a price.

Taxation of data collected by social media platforms remains an unresolved issue in many countries, including Jordan.

While existing sales tax laws provide some legal foundation for taxing intangible goods and services, there is still debate over whether data can be considered a taxable commodity.

As the use of social media and other digital platforms continues to grow, it is likely that governments will need to develop new tax laws and regulations to address this emerging issue 


Hamza Alakaleek is a Corporate lawyer and tax consultant with post-graduate degrees in international political economy, international business law, and law and technology with a focus on internet of things, artificial intelligence and data protection.


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