Jordan’s full e-commerce potential remains untapped

e-commerce
(Photo: Envato Elements)
AMMAN — The Ministry of Industry, Trade and Supply organized a workshop to assess the readiness of e-commerce in Jordan, Al-Mamlaka TV reported.

Tuesday’s workshop was held in coordination with all stakeholders from the public and private sectors and civil society institutions.

Deputy Secretary General of Interior Commerce, Emad Al-Bzour, said that the ministry initiated last year the implementation of an e-commerce readiness assessment project in Jordan that was aimed at increasing the capacity of Jordan’s e-commerce.

He said the effort was in line with the ministry’s keenness to play an active role in contributing to building and promoting a diverse, competitive, national and global economy.

The full potential for e-commerce in Jordan remains untapped, he added. He explained that there are three main factors that can stimulate Jordan's digital growth, namely skilled workers in technology, ICT infrastructure and relatively sophisticated innovation sectors, and Jordan's strategic location in the region.


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