Bustami & Saheb Group Launches DENZA in Jordan, Ushering in a New Era of Intelligent Luxury Mobility

Amman, Jordan: Bustami & Saheb Group celebrated the official launch of DENZA in Jordan during a distinguished event attended by senior officials, strategic partners, media representatives, influencers, and distinguished guests, marking the beginning of a new chapter in intelligent luxury mobility in the Kingdom.اضافة اعلان

The launch builds on the success achieved by Bustami & Saheb Group with BYD in Jordan, creating a strong foundation for introducing DENZA, a brand that combines luxury, intelligent technology, and advanced performance.

On this occasion, Mr. Rami Al Saheb, Chairman of Bustami & Saheb Group, stated:

“The launch of DENZA marks a new milestone in our journey to bring world-class mobility brands to Jordan. It reflects our confidence in the Jordanian market and our commitment to introducing innovative solutions that meet the evolving expectations of customers and support the future of mobility in the Kingdom.”

During the event, Mr. Cheng Yongru, Economic and Commercial Counsellor at the Embassy of the People’s Republic of China in Jordan, praised the growing economic and trade relations between China and Jordan, noting that the launch reflects expanding cooperation in advanced and future-focused sectors.

Mr. Ivan Cao Shuang, Regional Director for the Middle East and Africa at BYD, said:

“Jordan is one of the most dynamic markets in the Middle East, with growing interest in new energy mobility. Today, we are proud to bring DENZA to Jordan and begin a new chapter for the brand in the region.”

For her part, Mrs. Abeer Fakhoury, General Manager of Mobility Solutions Trading Company, a Bustami & Saheb Group company and the sole authorized distributor of BYD and DENZA in Jordan, said:

“The launch of DENZA is a natural continuation of BYD’s success in Jordan and the trust we have built with our customers through product quality, ownership experience, and the services we provide. Today, we are introducing a brand that elevates intelligent luxury mobility to a new level.”

The official launch introduces two models: the DENZA B5 and DENZA B8, both embodying the brand’s vision of combining intelligent technology, advanced performance, and contemporary luxury.

The DENZA B5 is a premium midsize new-energy off-road SUV designed to combine everyday practicality with all-terrain capability, while the DENZA B8 offers a spacious, technology-driven luxury experience for families and long-distance travel.

Mrs. Hadeel Abu Athera, Group Marketing, CRM and DND Manager at Bustami & Saheb Group, highlighted that both models are powered by the advanced DM-O Super Hybrid system and feature Intelligent All-Wheel Drive, BYD’s Blade Battery, adaptive DiSus-P suspension, premium cabin features, and Vehicle-to-Load (V2L) technology. She said:

“The DENZA B5 is a bold five-seat SUV designed for adventure, delivering 543 horsepower and a total driving range of up to 740 kilometers. Meanwhile, the DENZA B8 represents our premium family flagship, offering six or seven seats, 603 horsepower, and a total driving range of up to 880 kilometers. DENZA brings together luxury, capability, and intelligent technology in one integrated experience.”

The launch of DENZA in Jordan represents another strategic step in Bustami & Saheb Group’s vision to introduce the latest global automotive innovations and advance intelligent luxury mobility in the Kingdom.