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October 22 2021 6:58 PM ˚

Young jewelry designer strives for uniqueness in a market of mass production

Sara Quhaiwi jewelry designer
Sara Quhaiwi is pictured (above), along with a few examples of her work (left). The 23-year-old jewelry designer said she strives for originality in her pieces. (Photos: Handouts from Sara Quhaiwi)
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AMMAN — An interest in jewelry, a passion for art, and a gap in the market motivated 23-year-old Sara Quhaiwi to start a service-based business in jewelry design and gem painting, the first of its kind in the country.اضافة اعلان

At the center of her work at SQ Fine Jewelry and Sara the Gemaholic is a deep drive to achieve originality. 

“The main challenge is trying to be original and creating something new in a market of commercial products,” Quhaiwi said in an interview with Jordan News. “People want to just sell and sell and sell, but I am trying to appreciate the design and the details that are in my pieces.”

Originally intending to attend medical school, Quhaiwi switched directions when she discovered her passion for the world of jewelry. This is a field that combined her interests in science and art. 

“I began to research this field, enroll in courses and local internships, look up designers, and in high school I started a jewelry blog,” she explained. “Through this I built many connections, met with people, and at the same time I learned a lot.”

Quhaiwi continued exploring the world of jewelry design through these workshops and courses, even while pursuing a bachelor’s degree in business administration. 

“I started my official first business at 20 years old that specializes in gem painting,” Quhaiwi said. This unique business consists of selling prints and paintings of gems. “This business was the base, both financially and to gain experience.” 

Using the resources, connections, and skills she created, the young entrepreneur moved one step closer to her dream of starting a brand by launching SQ Fine Jewelry. 

After selling pieces for year, Quhaiwi switched her direction once more. “I wanted to do something different and focus more on my passion, which is design. I transformed my business model into a service-based brand that specializes in jewelry design.”

The designer is currently working with two local and three international brands, the largest of which specializes in bracelets for men. 

While working on projects, Quhaiwi places the client at the center of the process, which she considers to be an added value. “I believe that jewelry is an investment at the end of the day, so if you want to invest in a piece, why not invest in a piece that is specially made for you?” she said. “I also give the design on a cardboard to a client so they can frame it.”

Her mission now is to make the business, which she believes is in a special and underestimated market, “boom”. 

Yet, among the greatest challenges Quhaiwi is facing as a young entrepreneur is balancing her full-time job with her small design business. “I do everything alone, I don’t have a team yet, it is a one-woman show,” she said.

Being a part of the young entrepreneurial community in Jordan and collaborating with others offers Quhaiwi a sense of solidarity, inspiration, and hope. 

“We all have the same energy, the same direction,” she explained. “There are also a lot of female entrepreneurs that are doing great and that motivates me because I see that we have a place in the market.”

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