Floward acquires perfumery brand Mubkhar

Press Release — Floward, an online flowers and gift store in the MENA region and in the UK announced it has completed the acquisition of Mubkhar, a perfumery brand from the GCC. اضافة اعلان

The acquisition fits Floward’s strategy in maintaining and strengthening the vision of being the dominant online quick commerce gifting platform in the MENA region, and in the UK.

Floward initially partnered with Mubkhar to sell their fragrances on its platform years ago and the brand has since become a top-seller across the GCC.



Floward will be investing in expanding Mubkhar’s product breadth and points of sales and furthering their growth, while preserving the uniqueness and exclusivity of its offering. Mubkhar’s management will continue running Mubkhar on a day-to-day basis.

Since its establishment in 2015, Mubkhar has grown in popularity in the region due to their “innovation, high-quality fragrances, and loyal customer base”, a press statement said.

It has since expanded to Saudi Arabia, Bahrain, and Qatar, from its home base in Kuwait.

Mubkhar is a fragrance company that offers oriental and western fragrances manufactured with high-quality specifications and is considered as the only perfumery store in the Middle East that carries natural essential oils that are certified and registered worldwide.


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