The Jordan Chamber of Industry said the Jordan-EU Investment Conference represents an important step toward moving economic relations between Jordan and the European Union from traditional trade cooperation toward deeper investment and production partnerships that can strengthen manufacturing, technology transfer, value-added production, employment and exports.
اضافة اعلان
The chamber said the conference provides Jordanian industry with a platform to showcase its capabilities and connect European investors and companies with industrial opportunities in the Kingdom. This could help attract high-quality investment, establish joint ventures, transfer technology and expertise, develop production and supply chains, and strengthen the integration of Jordanian industry into European value chains.
The Jordan-EU Investment Conference will be held on November 19 at the Dead Sea under the patronage of King Abdullah II, with European Commission President Ursula von der Leyen participating as part of the Strategic and Comprehensive Partnership between Jordan and the European Union, launched early last year.
Jordan is entering an advanced stage of preparations for the conference, with an investment opportunity portfolio worth nearly $15 billion (€13 billion) spanning 15 sectors and subsectors. The initiative aims to translate the partnership with the EU into tangible investments and projects that support economic growth, create jobs and advance the priorities of the Economic Modernisation Vision.
King Abdullah II and von der Leyen witnessed the signing of the Strategic and Comprehensive Partnership Agreement between Jordan and the EU in Brussels in late January 2025. The European Union announced a €3 billion financial and investment support package for 2025-2027 in support of the agreement’s objectives.
The conference will showcase promising investment opportunities in Jordan and explore prospects for cooperation across priority sectors, particularly renewable energy, clean technologies, the digital economy, industry, logistics and infrastructure.
Data on European investments registered with the Jordan Chamber of Industry show that 50 European-invested establishments have a combined registered capital of $500 million. These investments are concentrated mainly in engineering and electrical industries and information technology, which account for 69.7% of total European investment capital.
Mining industries rank second, accounting for 14.7%, followed by food, agricultural and livestock industries at 13.3%. The remaining investment is distributed across packaging, chemicals, construction, leather and plastics industries.
Exports
Jordanian exports to EU countries rose to around JD318 million during the first half of this year, compared with JD233 million during the same period in 2025, representing growth of 36.5%.
Meanwhile, imports fell to JD1.419 billion, compared with JD1.576 billion during the corresponding period last year.
According to the data, the Netherlands was Jordan’s largest EU export destination during the first half of the year, with exports reaching approximately JD87 million, an increase of 88%. Belgium followed at JD66 million, up 45%, while exports to Italy reached JD50 million, rising 12%.
The figures indicate a notable improvement in the presence of Jordanian products in several European markets.
In terms of the structure of Jordan’s exports to the EU last year, gold jewellery ranked first at around JD136 million, followed by potash salts at approximately JD110 million, and knitted garments made from other textile materials at around JD98 million, alongside a range of food and chemical products.
The chamber said recent export growth, combined with the diversity of exported products, provides a foundation for expanding Jordan’s presence in the European market. It also offers an opportunity to move gradually from existing products toward developing new, higher-value products and connecting Jordanian companies with European buyers and manufacturers through long-term partnerships.
The chamber noted that the European market offers significant potential for expanding Jordanian exports, particularly given an estimated $926 million in untapped export opportunities. This points to a gap between the export potential of Jordanian industry and the actual volume of trade with EU markets.
The largest untapped opportunities are concentrated in garments at $284 million, chemicals at $128 million, jewellery and precious metals at $105 million, and fertilizers at $37 million, in addition to opportunities across other industrial products and sectors.
At the EU-country level, significant untapped export opportunities exist in several markets, including the Netherlands at $122 million, Belgium at $99 million and Italy at $81 million. These figures indicate potential for increasing Jordanian exports to these markets and making greater use of existing demand for Jordanian products.
The Jordan Chamber of Industry said taking advantage of these opportunities requires continued cooperation with the European side to develop and simplify rules of origin in a way that reflects the nature of Jordanian industry and existing supply chains.
It also called for addressing technical and non-tariff barriers, streamlining conformity and certification procedures, and strengthening companies’ ability to make practical use of the benefits provided by the Jordan-EU partnership.
The chamber stressed the importance of increasing industrial companies’ readiness to meet growing European requirements related to sustainability, environmental standards, product specifications, traceability and carbon footprints. It also highlighted the need to strengthen capabilities in quality control, packaging, marketing and promotion, while providing businesses with information on market requirements and available opportunities.
The chamber said increasing exports depends not only on opening markets, but also on expanding production capacity, deepening local manufacturing and developing products. European investment can therefore complement export efforts through new production projects, technology and expertise transfers, and by connecting Jordanian factories with European value chains.
It added that the next phase requires an integrated approach to Jordan-EU economic relations that goes beyond increasing trade volumes to developing investment and industrial partnerships, transferring technology and building joint value chains, while addressing market-access barriers and improving the competitiveness of Jordanian products.
The chamber said the conference provides a practical opportunity to translate this integrated approach into implementable projects and partnerships, making use of available investment and trade potential to expand Jordan’s industrial base, increase value-added production and employment, and strengthen Jordanian exports to Europe and global markets.
Source: Petra
