iHeritage meeting explores digital tourism promotion in Mediterranean region

3. iHeritage Petra
(Photo: Petra)


AMMAN — The fourth steering committee meeting of the ICT Mediterranean platform for the UNESCO cultural heritage (iHeritage) program began in Amman on Monday with the participation of Italy, Spain, Egypt, Portugal, Lebanon, and Jordan.

اضافة اعلان


The EU-funded project aims to promote tourism destinations in participating nations on a global scale through the use of digital technology.


The committee seeks to enable visitors around the world to expand their knowledge on various historical heritage sites, globally, and to create employment opportunities, the Jordan News Agency, Petra, reported.


Over the course of three days, the meeting will discuss accomplishments and plans for the project’s next phase, as well as budget, recommendations, directives, and obstacles.


Locally, the tourism industry in Jordan offers 55,000 job opportunities, with 13 percent of the Kingdom’s GDP coming directly from tourism, said Director-General of Jordan’s Department of Antiquities Fadi Balawi during the opening session.


Balawi also emphasized the project’s significance in promoting Petra.


President of the Jordan Society for Scientific Research, Entrepreneurship, and Creativity (JSSR) Rida Khawaldeh stressed the importance of cooperation between the academic and industrial sectors in finding new tourism by-products through the use of the most advanced information and communication technologies.


These collaboration methods include Augmented Reality, Virtual Reality, and Mixed Reality to enhance cultural heritage in the Mediterranean region.


He also stated that the project seeks to encourage youth participation, as many young people have joined local support groups, live laboratories, and training courses run by the JSSR. He went on to say that the project has improved collaboration between universities and small- and medium-sized businesses.



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