Korean Food A taste of rich flavors and traditions

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For the past decade, especially now after the COVID-19 pandemic, people are searching for healthier food options that boost their immune system. On top of that, they are looking for food that can bring them together with friends and family.اضافة اعلان

In the aftermath of the pandemic and experiencing how lonely life can get with social distancing, Korean cuisine offers a socially oriented cuisine bursting with flavors and spices. It is rich with everything from vegetables and fish to red meat and white rice. Served in big bowls with a number of side dishes, Korean cuisine is food meant to be shared. The food embodies the lifestyle and traditions of Koreans in the past, and that is exactly what people are looking for these days.

Korean food is now largely introduced to the world through the Korean Wave (Hallyu), especially through K-dramas and K-pop, which are more popular than ever. Korean cuisine is sparking global curiosity.

Korean food is considered one of the healthiest cuisines in the world, and there is a famous saying that Koreans swear by: “food is medicine”. The idea has been reflected in Korean cuisine for years, especially in dishes like kimchi, Korea’s famous fermented seasoned cabbage and radish.

Kimchi has hundreds of varieties and it has been proven to reduce the risk of serious health conditions such as stroke, cancer, and diabetes. It features in every Korean meal, as does seafood, which was one of the main sources of food for Koreans in the past. Given Korea is surrounded by water, seafood — cooked or raw — is one of the bases of Korean cuisine. Add to that the wide variety of sauces and rich seasonings that are good for the immune system, heart, and a human’s overall health, and you start seeing why Korean food is viewed as medicine.

Korean food reflects the rich culture and traditions cherished by Koreans and reflects how they overcame various historical events — traditions that have continued to the modern day.

Bap (steamed white rice) is at the heart of almost every Korean meal and is a huge part of Koreans’ everyday lives; so much so that Koreans usually greet each other by asking whether or not they ate bap. Koreans love sharing food and treat each other with or to meals. This is reflected in the corporate culture, which often features work dinners and lunches deemed essential to bringing colleges and their bosses together.

The ideal Korean meal would arguably consist of white rice, kuk (soup), banchan (side dishes) — which can vary from a couple to a dozen — kimchi, and jang (sauce), with all of these seasoned mainly with garlic, chili, onions, ginger, and more.

Some of the most famous Korean dishes are bibimbap, bulgogi, japchae, gimbap, samgyeopsal, and jajangmyeon. 

Korean food has gone global and in Jordan. A large number of Instagram and other social media pages which offer Korean food and snacks that are going viral, as the number of people excited by and exploring it is growing rapidly.

With the increasing popularity of Korean food, snacks, and ingredients, they are now found in a number of Jordanian supermarkets. Furthermore, the Korean Food Week 2022, organized by the Korea Trade Center, is hoping to expand its popularity in Jordan further. The event will offer people the opportunity to try new food.
The ideal Korean meal would arguably consist of white rice, kuk (soup), banchan (side dishes) ... kimchi, and jang (sauce), with all of these seasoned mainly with garlic, chili, onions, ginger, and more.
From September 22–24, a food tasting event will be held at Cozmo from 11am to 2pm, allowing people to try iconic Korean snacks such as tteokbokki (simmered rice cake) and Korean dumplings, which will be made by a specialized chef.

The event will be organized again at Carrefour from October 13–15.

Korean cultural events, particularly those focused on food, are not limited to the food week. As Jordan and Korea celebrate 60 years of diplomatic ties, the South Korean embassy in Jordan is collaborating with Jordan K-pop Lovers and Mashaheer Kpop to organize a Korean food video contest.

The pre-application period stared on September 5 and will end on September 14. The video submission period runs from September 22 to October 8.

Those who want to participate should submit a video of themselves buying Korean ingredients, then cooking, eating, and reviewing the dish in a 10 minutes video sent to the South Korean embassy’s email. The organizers note that submitting a video of making instant noodles would not be accepted, and suggested that dishes like gochujang tteokbokki, gimbap, kimchi fried rice, or dak-galbi would be perfect examples.

The submitted video clips will be uploaded on the embassy’s official YouTube channel on October 9, and the submitted clips will be evaluated based on the number of views.

An award ceremony will be held for outstanding participants at the embassy on October 17, and the top three creators will win a JD100 voucher to Cozmo/Carrefour.

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