Floward transforms its human capital management with SAP

(Photo: Floward)
PRESS RELEASE — Floward, the go-to online flowers and gifts delivery destination in MENA and UK, has signed an agreement with SAP, the world’s largest enterprise software company, announcing that it will be upgrading its ‘People and Culture’ management system by adopting SAP SuccessFactors solutions.

SAP SuccessFactors, cloud-based human capital management (HCM) software applications, will bring numerous benefits to the way Floward currently manages its workforce. It is designed around improving the employees’ experience and transforming the company’s HR operations by optimizing its core activities, payroll, providing analytics, and workforce planning.

In addition, the new software provides upgrades to the company’s current human capital management as the HR team will now be able to streamline talent management including on-boarding, off-boarding, Learning & Development, and recruitment processes. SAP SuccessFactors also includes employee experience management which helps the company make informed decisions by conducting employee surveys.

As a company that operates in nine countries, it is important for Floward to keep track of all the latest labor laws and regulations across all its locations. SAP’s SuccessFactors’ automated HR legal compliance feature will facilitate the process for the company through timely reminders with the latest legal and regulatory changes.

This partnership will not only ease the HR team’s job, but it will also facilitate a better experience for the employees through a user-friendly interface and self-service tools where they will be able to view their dashboard and manage their requests all in one place.

Floward Chairman and CEO, Mr. Abdulaziz B. Al Loughani said: “We are thrilled to announce our partnership with SAP and the adoption of their SuccessFactors solutions. We are excited to be embarking on this journey of growth with SAP which we believe will help Floward streamline HR processes, make data-driven decisions that fuel the company’s success, and help our workforce feel empowered.”

Badih Hakim, Managing Director for SAP in Kuwait and Bahrain, said: “SAP supports businesses to transform their business processes so that they can focus on their core operations. - By adopting our SAP SuccessFactors solutions, Floward - a leading online flowers and gifts destination in the region - is making a significant investment in its people and culture. Our cloud-based human capital management software will enhance their HR operations, streamline talent management, and improve employee experience.

Floward anticipates numerous upgrades in its human capital management through the integration of this new innovative technology that will help it achieve operational excellence and deliver exceptional results.

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.  


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