AMMAN
– Fashion has recently missed the mark, appearing tone-deaf and prompting many
social media users to ask, “Who approved of this?”
اضافة اعلان
On
December 12, Spanish clothing retailer Zara faced backlash for its latest
campaign, "ZARA ATELIER. Collection 04_The Jacket." The campaign,
featuring controversial imagery, depicts a model carrying a white-wrapped bag
with a mannequin or lifelike figure inside, triggering outrage for resembling
scenes from Gaza. The campaign aims to showcase the versatility of "The
Jacket."
Despite
Zara's explanation that the campaign was intended to represent sculptures and
garments in an artistic context, the inclusion of rocks, rubble, and a
cardboard cutout resembling the map of Palestine fueled criticism. In a
statement on Tuesday, Zara acknowledged that the campaign, conceived in July
and photographed in September, did not convey its intended message. The company
expressed regret if some customers found the images offensive and announced the
removal of the controversial content.
However,
the apology read more like an absence of responsibility and stated it in a more
like, “it is not me, it is you,” sort of way.
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