The evolution of search : Huawei’s Petal Platform

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Huawei presented Petal Search, a revolutionary search platform that provides an all-in-one experience for internet users worldwide, during the Mobile World Congress (MWC) 2022 in Barcelona at the end of February.اضافة اعلان

Petal Search is a user-friendly platform that employs cutting-edge technology and multimodal capabilities to provide a smooth search experience. The search tool now supports more than 20 vertical domains, including news, applications, commerce, travel, local services, pan-entertainment, and others. It is also among the top five mobile search engines in more than 25 countries as of the writing of this article.

While there are multiple reasons behind Petal’s success, below, we outline the three key differentiators that have enabled it to stand out from the crowd and grow as rapidly as it has.

AR technologies to support multimodal search

In recent years, it has become evident that augmented reality (AR) and virtual reality (VR) will characterize the 2020s and 2030s.

The rise of AR has been most noticeable in two important areas: gaming and retail.

According to a Deloitte study for 2021, more than 100 million of the 1.5 billion worldwide AR users utilize it for shopping. This figure is expected to rise as e-commerce companies integrate AR into their online buying experiences.

Some of the most recognizable examples of AR in a laymen’s world would include AR lenses on platforms such as Snapchat and Instagram, as well as web apps that enable camera functionality to showcase the product before making a purchase, more commonly known as the “Try before you buy” model.

The pandemic and its consequences on consumption directly contributed to the growing interest in AR shopping. As individuals worldwide found themselves imprisoned indoors, they increasingly turned to AR shopping to get them out of their funk.
Petal Search is a user-friendly platform that employs cutting-edge technology and multimodal capabilities to provide a smooth search experience.
Petal Search was created to capitalize on the rising interest in such AR technologies. The search engine will enable consumers to get information about their favorite items in ways other than text inputs, opening the door for a new type of e-commerce engagement. Users will be able to use AR glasses to scan their favorite goods and obtain information in real-time.

Huawei collaborated with an industry partner to demonstrate the potential of AR search at the MWC.

In practice it would look like this: you really want a scarf, so you scan it with AR glasses and quickly obtain information on where you may find it with Petal Search. The platform will leverage Visual Search and Real-Time Translations to deliver highly relevant search results and information. Furthermore, the AR glasses will provide users with comprehensive knowledge in the language of their choosing.

Ultimate all-in-one solution for all your search needs

Petal Search aspires to be a one-stop-shop for all your search needs, whether you are looking for media content, news, shopping, or anything else. The platform aggregates information from 20 verticals, including entertainment, local services, travel, commerce, applications, news, and more, eliminating the need for several platforms for distinct search experiences. It consolidates all of your search engine and internet activities into a single user-friendly interface.

Furthermore, Petal Search collaborates with over 3,000 partners from many sectors — including Trivago and AliExpress — to ensure you have access to high-quality, diverse, and dependable results.

Petal Search is currently available in 170 countries and 70 languages, and the database is expected to continue its growth.

A unified search environment across devices

Huawei recognizes that today’s consumers have several devices they use to launch a search — smartphones, watches, tablets, computers, and more — which is why they launched a 1+8+N strategy powered by Petal Search. This aims to provide a unified search experience across platforms and devices.

Petal Search will immediately simplify your search request across all of your devices, allowing you to locate everything you need on the device of your choosing.

The platform will also automatically classify and arrange the search results, making locating files, documents, and other assets a breeze.

Tuned with breakthrough AI capabilities, Petal will continue to become more efficient and accurate based on user habits, making searches simpler and more convenient over time.

Restricted to Huawei phones

Currently, and for the foreseeable future, this feature will only be available for Huawei users.

While this relatively new, integrated search engine may only dream of gaining mass popularity across the world as Google once did, provided that Petal proves itself as a more useful, holistic search engine, users of more traditional phones such as Apple or Samsung may indeed find themselves intrigued enough to purchase a Huawei phone as their next upgrade.

Petal is now available via Huawei’s app store for trial.

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