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Kenzi Handicrafts emphasizes homemade art
By Aisha Ahmed, Jordan News
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AMMAN — Even after working in the human resources field
for several years, Ola Said’s passion for art and handmade products was always
present. This is why in 2019, Said decided to do something that she enjoyed, even
if that meant that working for long hours, so she launched Kenzi Handicrafts,
an online store for handmade artistically designed products.اضافة اعلان
“I wanted to do something related to my passion in business and share my art pieces with everyone,” shared Said, the founder of Kenzi Handicrafts, in an interview with Jordan News.
Said creates various handmade products using different materials, including embroidery threads for accessories, acrylic colors for canvas drawings, and polymer clay for unique sculptures on mugs, keychains, and jars. Said added that she is working for new mediums to create art on.
Product made by Ola Said, founder of Kenzi Handicrafts. (Photo: Handouts from Kenzi Handicrafts)
What distinguishes Kenzi Handicrafts from other crafts is their ability to create multi-dimensional sculptures and add them to products, ensuring that it is still usable but decorated.
Said customizes her handmade crafts to fit the clients’ needs and wants. While she does try to implement new ideas to keep up with the trends in the handmade field, she does mainly focus on the customization
“My work is customized, so the client sometimes limits me. However, I try to make new things”, she said.
Product made by Ola Said, founder of Kenzi Handicrafts. (Photo: Handouts from Kenzi Handicrafts)
According to Said, Kenzi Handicrafts’ business mission is to spread a passion for art, encourage people to own artistic pieces and display them at their houses, and reaffirm that art could be a way for people to show their love to others by gifting each the customized products.
“What I want to pass to my clients is the feeling of uniqueness and happiness in knowing no one has the same piece they do or that no one will give the special gift they’re giving their loved ones,” she added.
Social Media played a crucial role in Kenzi Handicrafts’ advertisement and allowed them to reach people. The online shop kept up engagement by continuously posting their new products on Instagram and Facebook to enable customers to see examples of their work.
Word of mouth also helped the online store gain traffic and orders.
“Some people appreciate handmade art products, and many others do not … For example, some say that the prices are high, and they need it for a lower cost without knowing the effort and the time I invest in creating my pieces,” she explained.
Product made by Ola Said, founder of Kenzi Handicrafts. (Photo: Handouts from Kenzi Handicrafts)
Kenzi Handicrafts only operate online, primarily is due to the customization element of the business. But extra costs of displaying her work at stores is another reason Said prefers to stay online.
“I don’t display my work at shops because many are uncooperative, and they do not suggest a reasonable fee to display your work; this what would impact me negatively,” she said.
Said also added that some shops will not appropriately handle the products and that having them in a specific store only would inconvenience her customers.
Product made by Ola Said, founder of Kenzi Handicrafts. (Photo: Handouts from Kenzi Handicrafts)
Another challenge the business faces is marketing because it is not easy to display her work in an exhibition or showrooms, adding that the financial situation of the Jordanians also limits their willingness to buy handmade products
In the future, Said aspires to have her own shop where she can display and sell her own designs along with customized designs that clients would order.
Read more Lifestyle
“I wanted to do something related to my passion in business and share my art pieces with everyone,” shared Said, the founder of Kenzi Handicrafts, in an interview with Jordan News.
Said creates various handmade products using different materials, including embroidery threads for accessories, acrylic colors for canvas drawings, and polymer clay for unique sculptures on mugs, keychains, and jars. Said added that she is working for new mediums to create art on.
Product made by Ola Said, founder of Kenzi Handicrafts. (Photo: Handouts from Kenzi Handicrafts)
What distinguishes Kenzi Handicrafts from other crafts is their ability to create multi-dimensional sculptures and add them to products, ensuring that it is still usable but decorated.
Said customizes her handmade crafts to fit the clients’ needs and wants. While she does try to implement new ideas to keep up with the trends in the handmade field, she does mainly focus on the customization
“My work is customized, so the client sometimes limits me. However, I try to make new things”, she said.
Product made by Ola Said, founder of Kenzi Handicrafts. (Photo: Handouts from Kenzi Handicrafts)
According to Said, Kenzi Handicrafts’ business mission is to spread a passion for art, encourage people to own artistic pieces and display them at their houses, and reaffirm that art could be a way for people to show their love to others by gifting each the customized products.
“What I want to pass to my clients is the feeling of uniqueness and happiness in knowing no one has the same piece they do or that no one will give the special gift they’re giving their loved ones,” she added.
Social Media played a crucial role in Kenzi Handicrafts’ advertisement and allowed them to reach people. The online shop kept up engagement by continuously posting their new products on Instagram and Facebook to enable customers to see examples of their work.
Word of mouth also helped the online store gain traffic and orders.
“Some people appreciate handmade art products, and many others do not … For example, some say that the prices are high, and they need it for a lower cost without knowing the effort and the time I invest in creating my pieces,” she explained.
Product made by Ola Said, founder of Kenzi Handicrafts. (Photo: Handouts from Kenzi Handicrafts)
Kenzi Handicrafts only operate online, primarily is due to the customization element of the business. But extra costs of displaying her work at stores is another reason Said prefers to stay online.
“I don’t display my work at shops because many are uncooperative, and they do not suggest a reasonable fee to display your work; this what would impact me negatively,” she said.
Said also added that some shops will not appropriately handle the products and that having them in a specific store only would inconvenience her customers.
Product made by Ola Said, founder of Kenzi Handicrafts. (Photo: Handouts from Kenzi Handicrafts)
Another challenge the business faces is marketing because it is not easy to display her work in an exhibition or showrooms, adding that the financial situation of the Jordanians also limits their willingness to buy handmade products
In the future, Said aspires to have her own shop where she can display and sell her own designs along with customized designs that clients would order.
Read more Lifestyle
