Three informed sources have revealed that OpenAI is nearing the launch of an AI-powered web browser designed to challenge the dominance of Google and its Chrome browser, owned by Alphabet.
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According to Reuters, the browser is expected to be released in the coming weeks and aims to revolutionize the web browsing experience by leveraging artificial intelligence.
This new browser would give OpenAI more direct access to what drives Google’s success: user data.
If a significant number of ChatGPT’s 500 million weekly active users switch to OpenAI’s browser, it could put real pressure on Google’s advertising revenue.
Chrome is a cornerstone of Alphabet’s ad business, which makes up nearly three-quarters of its revenue. Chrome collects data about users that allows Alphabet to serve highly targeted and profitable ads. Its settings also direct search traffic automatically to Google’s search engine.
Two of the sources stated that OpenAI’s browser will be designed to keep certain user interactions within a built-in chat interface, similar to ChatGPT, rather than relying on traditional website navigation via clicks.
This move could reshape how users interact with the web, offering a more conversational, AI-integrated experience and potentially disrupting the current landscape dominated by Google.
