LONDON — Harry Potter fans, some of
whom have been casting spells for years in hopes of a television series about
the boy wizard, can finally put their wands down and rejoice.
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Max, the new streaming service from Warner
Bros. Discovery, announced on Wednesday that it had ordered a “Harry Potter”
television series based on the novels by British author J.K. Rowling.
The show“We are delighted to give audiences the
opportunity to discover Hogwarts in a whole new way,” Casey Bloys, chair and
CEO of HBO and Max content, said in a statement.
“Harry Potter is a cultural phenomenon, and
it is clear there is such an enduring love and thirst for the Wizarding World,”
he said. A news release announcing the series said it would be a “faithful
adaptation” of the bestselling book series, which spans seven books published
between 1997 and 2007. Eight hit films based on the books were released between
2001 and 2011.
“Harry Potter is a cultural phenomenon, and it is clear there is such an enduring love and thirst for the Wizarding World.”
The upcoming show, which is described as a
decadelong series, “will feature a new cast to lead a new generation of fandom,
full of the fantastic detail, much-loved characters, and dramatic locations
that Harry Potter fans have loved for over 25 years”, according to the release.
It will be available on Max in the US and around the world. No time frame for
the show’s release was given.
The legacyRowling will be an executive producer for
the series.
“Max’s commitment to preserving the
integrity of my books is important to me, and I’m looking forward to being part
of this new adaptation which will allow for a degree of depth and detail only
afforded by a long-form television series,” she said in a statement.
After decades of populatirty, products
related to Harry Potter continue to sell. Earlier this year, the Hogwarts
Legacy video game sold more than 12 million copies in two weeks.
The television show is the latest
moneymaking arm of the Potter universe, which also include feature films, a
stage play, live entertainment at theme parks, studio tours, and retail stores.
The platformMax, the latest entry into the crowded
streaming market, will debut next month, and will cost roughly $16 a month for
a commercial-free version and less for an advertising-supported tier.
“Max’s commitment to preserving the integrity of my books is important to me, and I’m looking forward to being part of this new adaptation which will allow for a degree of depth and detail only afforded by a long-form television series.”
Last April, Warner Media and Discovery Inc.
merged, adding a new media giant to the entertainment industry. David Zaslav,
president and CEO of Warner Bros. Discovery, sold shareholders on the deal in
part by arguing that the combined company could have a successful app.
But over the past year, the company has
encountered some obstacles, including shelving at least two projects and laying
off part of its workforce.
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