AMMAN — Saudi Research & Media
Group (SRMG) — which owns more than 30 major media outlets including Asharq
Al-Awsat, Asharq News, and Arab News — announced on Monday the launch of Manga
Arabia, according to a press statement by SRMG.
اضافة اعلان
Stemming from the growth
in popularity of Japanese manga and anime in the region over the last two
decades, as well as the demand for localized storytelling, Manga Arabia’s
imaginative new Arabic content is purposeful, safe, and inspired by Arab
cultural values.
The content will be inspired and translated from leading Japanese
publishers, ready to be consumed by all age groups.
Manga Arabia will offer two platforms: “Manga Arabia Kids” with
content catering to the 10–15 age group, and a second title targeting those 16
and above.
Both platforms will be available free of charge in digital formats
and monthly printed copies.
Commenting on the launch, CEO of SRMG Jomana Al-Rashid said, "The
launch of Manga Arabia constitutes a new dimension for Arabic content that has
the ability to provide intellectual, cultural and creative inspiration for the
Arab world."
Rashid added that, “Not only will this exciting project produce
inspiring and intellectual content for the community, but it will also create a
whole new market segment for our economy, creating job opportunities,
attracting promising talent and exporting our Arabic creativity globally, which
future Arab generations will continue to benefit from for years to come.”
The launch of Manga Arabia falls within the context of the digital
transformation, expansion, and growth strategy announced by SRMG in July 2020, which
is built around five key business verticals centred around delivering original,
exclusive, and premium content to audiences globally.
Essam Bukhary, Manga Arabia’s editor-in-chief,
said, "Manga Arabia is an innovative project for the entertainment
industry in the Kingdom of Saudi Arabia.
We have witnessed the rapid growth in
popularity and impact of this fascinating art with its stories and animations across
all generations.
Today we are looking forward to developing purposeful Arabic
content for Manga Arabia, embedded with regionally inspired characters, that
will tell local stories rooted in societal values originating from Arab
culture.
Designed by local creators, we hope our stories resonate with
Manga enthusiasts around the world.”
Bukhary continued, “One of our strategic
objectives in this project is to attract more readers in the Arab region and hope
to encourage, inspire and elicit passion for reading among the younger
generations with our creative and unique stories.”
The art of manga and anime have made major
contributions in rebuilding Japan’s economy during challenges faced in the last
century.
Through the art of manga, the country redefined itself from a great
global business power to a source of unique artistic culture.
With the aim of stimulating and fostering the
imagination and creativity of the community, Manga Arabia will produce
original, high-quality, and authentic content,
inspired by the culture and values of the Arab region for both regional and
global audiences.
The project will champion local creatives for original
content, alongside translated content from Japanese and international partners,
according to SRMG.
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