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New store offers tattoos for the indecisive
By Raghad Majali, Jordan News
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AMMAN — A new store is offering the creativity and thrill of getting a tattoo —
without the commitment of making a lifelong decision.
Inkrediblej offers temporary tattoos using organic ink that disappears within 8 to 10 days. The tattoos, known as “jagua,” use an ink derived from the Genipa americana fruit. Though similar to henna, the ink is blue-black rather than brown or red, mimicking the color of traditional tattoos more closely.اضافة اعلان
Temporary tattoos from Inkrediblej are pictured in these undated photos. (Photos: Inkrediblej’s Instagram account)
The store is operated by 52-year-old Mohammad Hijazi. He said, that his life has taken a variety of twists and turns before bringing him to his new venture.
"My background is investment banking and financial services, but my hobby mainly refers to art. I like art in all its aspects," Hijazi said in an interview with Jordan News.
Hijazi started working in the early 90s in stock marketing when everything was manual, and then he worked for 10 years in Oman. He is the founder of the financial intermediation department at Oman Arab Bank, and later, he worked in UAE, Saudi Arabia, and several other countries. Ten years ago in Saudi Arabia, he established the largest real estate fund in the Middle East.
He returned to Jordan around two and a half years ago, "The main reason for my return to the country is my parents; they are old and need some care," Hijazi explained. He started looking for a job in both the public and private sectors. However, he was unsuccessful.
"So, I decided to start building a personal business because I believe in this country,” he said. “I believe that it has many talents, achievements, and youthful energies that we should develop and work on.”
The idea behind Inkrediblej originated in his travels. "In South America, the indigenous tribes have a fruit called Jagua. This fruit only grows there or in the tropics,” he said. “The tribes use Jagua for tattoo drawings, and it is 100 percent organic."
Temporary tattoos from Inkrediblej are pictured in these undated photos. (Photos: Inkrediblej’s Instagram account)
The designs made with the ink can last for up to a month, depending on the skin type and the weather.
"This type of tattoo does not cause allergies or any side effects, except for people who are already allergic to the Jagua fruit," Hijazi said. It has been approved by the Jordan Food and Drug Administration and the Royal Scientific Society.
Hijazi added that he tries to support all artists in his shop and display their work.
"There is a huge turnout of all age groups," Hijazi added, which provided financial support for his venture even during the pandemic.
The businessman believes that there are multiple reasons behind this demand. The tattoos are acceptable from a religious point of view because they do not use needles, and they’re made from safe organic materials.
Hijazi emphasized that his project would not be possible without his partners, Laith Nashashebi and Khaled Abu Ali. "It is hard to run the business on your own, especially when you are working on more than one location and more than one spot,” he said. “We go to the Dead Sea every weekend and will go to Ayla and many other places."
The venture has proven popular: Inkrediblej has over 13,000 followers on Instagram.
Hijazi emphasized that his store is the first to offer jagua tattoos in the Middle East. "Jordan is still my first step, I won't stop here,” he said. “I started with one branch, and now I have six locations. Our team is getting bigger, we are making our brand, and doing well on our online network. As a start-up, everything is going pleasantly. Even during the corona pandemic, we expanded our business.”
"My next step is to expand in Egypt, Saudi Arabia, Turkey, and Iraq, which I call the four big markets around us," Hijazi added, "but for now, it is our season, so I am still focusing on Jordan."
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Inkrediblej offers temporary tattoos using organic ink that disappears within 8 to 10 days. The tattoos, known as “jagua,” use an ink derived from the Genipa americana fruit. Though similar to henna, the ink is blue-black rather than brown or red, mimicking the color of traditional tattoos more closely.
Temporary tattoos from Inkrediblej are pictured in these undated photos. (Photos: Inkrediblej’s Instagram account)
The store is operated by 52-year-old Mohammad Hijazi. He said, that his life has taken a variety of twists and turns before bringing him to his new venture.
"My background is investment banking and financial services, but my hobby mainly refers to art. I like art in all its aspects," Hijazi said in an interview with Jordan News.
Hijazi started working in the early 90s in stock marketing when everything was manual, and then he worked for 10 years in Oman. He is the founder of the financial intermediation department at Oman Arab Bank, and later, he worked in UAE, Saudi Arabia, and several other countries. Ten years ago in Saudi Arabia, he established the largest real estate fund in the Middle East.
He returned to Jordan around two and a half years ago, "The main reason for my return to the country is my parents; they are old and need some care," Hijazi explained. He started looking for a job in both the public and private sectors. However, he was unsuccessful.
"So, I decided to start building a personal business because I believe in this country,” he said. “I believe that it has many talents, achievements, and youthful energies that we should develop and work on.”
The idea behind Inkrediblej originated in his travels. "In South America, the indigenous tribes have a fruit called Jagua. This fruit only grows there or in the tropics,” he said. “The tribes use Jagua for tattoo drawings, and it is 100 percent organic."
Temporary tattoos from Inkrediblej are pictured in these undated photos. (Photos: Inkrediblej’s Instagram account)
The designs made with the ink can last for up to a month, depending on the skin type and the weather.
"This type of tattoo does not cause allergies or any side effects, except for people who are already allergic to the Jagua fruit," Hijazi said. It has been approved by the Jordan Food and Drug Administration and the Royal Scientific Society.
Hijazi added that he tries to support all artists in his shop and display their work.
"There is a huge turnout of all age groups," Hijazi added, which provided financial support for his venture even during the pandemic.
The businessman believes that there are multiple reasons behind this demand. The tattoos are acceptable from a religious point of view because they do not use needles, and they’re made from safe organic materials.
Hijazi emphasized that his project would not be possible without his partners, Laith Nashashebi and Khaled Abu Ali. "It is hard to run the business on your own, especially when you are working on more than one location and more than one spot,” he said. “We go to the Dead Sea every weekend and will go to Ayla and many other places."
The venture has proven popular: Inkrediblej has over 13,000 followers on Instagram.
Hijazi emphasized that his store is the first to offer jagua tattoos in the Middle East. "Jordan is still my first step, I won't stop here,” he said. “I started with one branch, and now I have six locations. Our team is getting bigger, we are making our brand, and doing well on our online network. As a start-up, everything is going pleasantly. Even during the corona pandemic, we expanded our business.”
"My next step is to expand in Egypt, Saudi Arabia, Turkey, and Iraq, which I call the four big markets around us," Hijazi added, "but for now, it is our season, so I am still focusing on Jordan."
Read more Trending
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