AMMAN — A new art space in the heart of
Jabal Amman will open Saturday night under the name The Spilled Milk.
اضافة اعلان
The space is a collaboration between Hashem Kelesh, an
artist and musician from Cairo, and Tina Omran, a painter based in Amman. According to the pair, the space will be a hub for unique art pieces from around the world, injecting a dose of novelty into Amman’s art scene and providing a much-needed source of income for independent artists.
The studio’s first offering will be a collaboration with Terso, a project selling vintage Egyptian movie posters. According to Kelesh, the posters offer an accessible entry into art for an everyday audience. Many of the posters show popular Egyptian films — instantly recognizable to most viewers. They feature vibrant colors, turbulent scenes often depicting romance and intrigue, and hand-painted Arabic titles.
He also pointed out that the price range, which starts at around JD40 is considerably lower than that of other collectors selling similar products. Some of the posters date back to the 1960s, and Kelesh told Jordan News that some feature tears from where they were lifted off the walls of a cinema.
“But I think this is also what’s special,” he said. The posters, he said, appeal to both everyday consumers looking for a unique piece to add to their home and dedicated collectors chasing “very rare” posters.
The Spilled Milk was originally supposed to launch last year, but its opening was delayed by the
COVID-19 pandemic. Now, they hope to offer unique exhibitions selling art pieces from artists around the world. Kelesh also emphasized the importance of offering products at a variety of price points, saying that he hopes to be able to sell both high-end paintings and more affordable pieces, like postcards and smaller prints.
“I just want everyone to be able to go and buy something artistic,” he said.
The name of the studio came from the famous saying, “Don’t cry over spilled milk.” “I always found it funny,” said Kelesh.
In addition to selling unique pieces of art, Kelesh and Omran hope that the space can be a hub for artists to work and connect.
For Kelesh, the most exciting part about the space is the potential for “experimentation” and “continuous shifting.” They hope to move at a breakneck pace: no one project will be up in the space for more than two weeks. “All will be limited edition in a way or another,” he said.
The studio’s launch will take place on Saturday, August 21 from 6pm to 10pm. DJs Saeed Abu Jaber, Sidy, and Saria Nabulsi will play music throughout the evening. After that, posters from the project’s first sale will be available until September 4.
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