EtarFanni : Enriching digital Arabic art content

The goal of EtarFanni is to be accessible to all in a simple Arabic language. (Photo: Handout from EtarFanni)
EtarFanni is a platform with a societal concept that aspires to make art a part of people’s daily lives, focusing on creating and promoting Arabic art content online and spreading art culture throughout Arab countries.اضافة اعلان

The platform was founded by artists Juhaina Rawahneh and Sara Ramahi in 2018, with the purpose of promoting Arabic content about art online, as the “internet is enormously lacking Arabic language content”.

Left to right the artists Sara Ramahi and Juhaina Rawahneh (Photos: Handouts from EtarFanni)

Ramahi and Rawahneh told Jordan News that “EtarFanni was born out of a need for digital content in Arabic”, as they were facing difficulty when searching for information related to art or Arab artists, often only available in other languages.

“EtarFanni was a solution to this difficulty,” Rawahneh said.

The platform started as social media posts about art; in order to expand the Arabic content, the founders launched the website, which includes articles, interviews with artists, and much more, in order to create content that is not available online.

In 2019, the founders started working on both paid and unpaid training programs, which are actually training workshops to raise awareness about art among schoolchildren in less privileged areas.

EtarFanni held its first training program at the end of 2019, targeting the 12-18 age group in less fortunate areas.

According to Rawahneh, two unpaid training programs are available: a mental support program through art, and an introduction to art. The duration of these programs ranges from two to three months; they take place at associations and community centers in a few targeted unprivileged areas in Jordan.

Left to right the artists Juhaina Rawahneh and Sara Ramahi with a group of children. (Photos: Handouts from EtarFanni)

“These programs aim to create equal opportunities for targeted children and youth, and teach them about art,” Rawahneh said.

Ramahi said that training programs have been given in the areas of Salt, Dhiban, Al Baqa’a camp, and Al Nasr camp.

“EtarFanni’s training programs are a continuation of the platform’s legacy,” Ramahi said.

The goal of EtarFanni is to be accessible to all in a simple Arabic language. (Photo: Handout from EtarFanni)

The paid training programs target youth from the age of 18 and above; they are a one-day affair done sometimes in collaboration with artists, art galleries, and art institutions in Amman and other governorates.

Ramahi said that these programs aim to support EtarFanni’s free activities and constitute a link between youths, and artists and art galleries.

These paid training programs ensure EtarFanni business sustainability.

According to Ramahi, EtarFanni is self-funded; it receives no financial assistance from either government or private organizations.

The goal of EtarFanni is to be accessible to all in a simple Arabic language; its slogan is “Art in Arabic... art for all” and features Arabic content focused on art from around the world.

(Photo: Handout from EtarFanni)

EtarFanni also covers art galleries in Jordan and the Arab world. Writers from Egypt, Iraq, and other Arab countries publish articles about art and the platform offers art consultation for art projects serving various foundations and institutions, including UNICEF.

Ramahi said that EtarFanni plays a networking role for artists, art galleries, art students, and others. Among its goals, bringing art to more disadvantaged areas, spreading art and reaching out to more individuals in society, developing paid training programs and collaborating with more artists.

While there is no support from the authorities, Ramahi said that EtarFanni gets encouragement and support from the audience on social media channels, and the support of community institutions that help reach the target groups.

 Which is a good thing, Ramahi said, since “art assists in the development of talent and interest in creative activities, and has a positive impact on children and society”.

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