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‘A Minute Marvel’: A visual story telling in a minute

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A Minute Marvel is a one-minute video depiction of inspirational people speaking about their life experiences. (Photos: Handouts from Darine Al-Ashy)
Have you ever wondered about the people who seem to have it all? Have you ever considered what it means to be in their shoes? Darine Al-Ashy did, and consequently, “A Minute Marvel” was born to unveil the stories beneath the surface.اضافة اعلان


A Minute Marvel is a one-minute video depiction of inspirational people speaking about their life experiences. (Photos: Handouts from Darine Al-Ashy)

A Minute Marvel is a one-minute video depiction of inspirational people speaking about their life experiences. While a minute may be considered an insignificant amount of time, the reality is that each video beats the clock, venturing into those people’s lives, journeys, and the uphill battles they had to fight.


A Minute Marvel is a one-minute video depiction of inspirational people speaking about their life experiences. (Photos: Handouts from Darine Al-Ashy)

A Minute Marvel started five years ago, when she was searching for genuine content that was not too long, feeling that people needed such inspiration in a chaotically fast-paced life where the concentration span is of a minute.

Since Al-Ashy did not find the raw and short content she craved, she decided to produce it herself. Each Marvel, aka Minute, delves six-deep-inches in 60 seconds into the raw journeys people walk until they reach success. You would not find a sugar-coated story on how easy it was.

“We share these stories, so people would not feel all alone in a very lonely world. They would know that there are people out there who had similar circumstances and they still made it happen, they still made ends meet,” Al-Ashy told Jordan News.

A Minute Marvel received a grant from Abdul Hameed Shoman Foundation, which helped this social project become a social enterprise whose team started getting revenues through their client-based production services. They produce videos for startups, corporates such as Oasis500, and NGOs such as Save the Children and UNICEF.

These Marvels are humanizing the people we see from behind the screens. We have seen people come and go like waves of the ocean: from Nadine Labaki to Hadeel Anabtawi from Alchemist Lab, and from Hind Joucka from Artmejo to Aya Aghabi from Accessible Jordan. 

Aghabi’s Minute is very sentimental; it tells her journey while guiding Jordanians to all places around Amman and other tourist destinations in Jordan accessible to people with disabilities. While she is gone, that minute is a bone-chillingly marvel as it documents and preserves her memory and her efforts in 60 minutes flat. 

Recently, they produced a video for Al-Aman Fund for the Future of Orphans, to mark its 15th anniversary. It was a hit that even Her Majesty Queen Rania Al Abdullah shared on her Instagram Story.

“The video was spontaneous and down-to-earth and spread the feeling of being safe and sound,” she said.

A Minute Marvel’s team includes three full-timers and several freelancers specializing in post- and pre-production, and 2D animation, among others. The team believes that despite evolving into an enterprise, they still have the social aspect at the core, so the Marvels continue. A Minute Marvel has turned 132 Minutes with 132 Marvels from Jordan and other Arab countries.

When the pandemic took the globe by storm, Al-Ashy and her team, like the rest of the world, were looking for a breather to disconnect from the woes and pains surrounding them. 

“People were exhausted and in a state of loss, so we launched an extended versions of the Minutes we produce and we named it “Marvelous Talks”. Marvelous Talks is a video podcast for those who have several stories to have the joy of narrating them in a next-door-type of conversations. Those mindful exchanges were created with dreamers and doers: Heba Jundi, life coach, Rubi Habash and Haya Al-Rasekh, among others.

According to Al-Ashy, the way to entrepreneurial thinking is through one’s own perception. She advises that people have a look at what they want, what they think is missing, what they would like to experience, and then take that need and create a market, using it for themselves.

“Make your passion into a profession. The end goal is not to be an entrepreneur; let your path lead you to entrepreneurship through a path you believe in and a notion that you love. That is how you become the determinant of your fate,” is her thought process, and that is how A Minute Marvel continues to grow.

A Minute Marvel’s journey continues to prove that it is both powerful and memorable, with “a promise to keep finding the hidden gems and the visionaries, and give them a minute worthy of their wonderful contributions.”

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