The Q1 2025 report of the Executive Program for the Economic Modernization Vision 2023–2025, under the theme “Jordan as a Global Destination,” highlighted the achievements and progress in the tourism sector and outlined key initiatives undertaken.
اضافة اعلان
According to the Jordan News Agency (Petra), the number of international visitors during the first quarter of 2025 reached approximately 1.508 million, while tourism revenues for January and February totaled around 1.217 billion dinars.
The report detailed significant efforts in the tourism sector, including strengthening Jordan’s connectivity with target countries and markets. New agreements were signed to enhance direct air links with European markets, raising the number of low-cost airline routes to Jordan in 2025 to 25. Of these, 20 routes will operate to Amman during the summer season, and for winter, 5 routes will operate to Aqaba and 6 to Amman, with expectations to attract around 270,000 travelers in 2025.
In terms of improving the tourism work environment and regulatory frameworks, the government published new guidelines for electronic ticketing for museums and archaeological sites, as well as amended regulations for the unified ticket system for 2025 in the Official Gazette.
Drafts of proposed systems for 2025 were also submitted, including regulations for hotel and tourism establishments, an amended system for the Hotel Association, regulations for travel and tourism offices and companies, an amended system for their association, regulations for tourist restaurants, an amended system for their association, and the Tourism Sector Development and Support Fund—aimed at initiating the necessary legislative approval process.
To further enhance the tourism sector’s structure, the report noted the formation of the National Tourism Council, which will work on setting regulations, proposing relevant laws and policies, and offering recommendations to develop tourism in Jordan.
On developing tourism products and experiences, the government worked on regulating electronic ticketing for archaeological sites and museums, preparing for a full transition from paper tickets.
As for adventure tourism, the first phase of the Heritage Villages Trail in Tafilah Governorate was completed, and work began on the second phase to link the Ainoun Village Trail in Karak to the “Lowest Point on Earth Museum” in the southern Jordan Valley. Proposals were also drafted for new trails in the Shoubak region targeting adventure enthusiasts and professionals.
In the area of Christian religious tourism, the action plan for the Christian pilgrimage route from Mount Nebo to Ain Salem was updated, and the rehabilitation needs were assessed in coordination with relevant authorities.
To stimulate investment in tourism, the report stated that necessary approvals were obtained for acquiring land adjacent to the Battle of Mu'tah memorial site in Al-Mazar Al-Janoubi, and work is underway to transfer ownership. Final design drafts were completed and approved, and interior and exterior finishing works of the eco-lodge project in the Yarmouk Forest Reserve were completed.
The first phase of the Southern Beach Development Project was designed, with second-phase designs currently underway. Foundations were completed for the hangar and internal buildings of the Heritage Aviation Museum, with 60% of the external foundation and wall work completed. The aircraft yard is being leveled, and electromechanical work is being initiated within the buildings.
On training and empowering the tourism workforce and local communities, consultative sessions were held with partners to define training priorities, required skills, and job opportunities based on the Skills Council Development Plan and the tourism training strategy. A total of 36 training programs were identified for 2025, divided across two levels: skill-specific and continuous training.
The report also noted the launch of promotional campaigns in targeted markets, including digital and direct campaigns in Gulf, European, and Chinese markets. Campaigns were tailored for different tourism segments and promoted via major platforms such as Google, eDreams, and Skyscanner.
Jordan also participated in international tourism exhibitions and conferences, including those held in India and Russia. The country hosted media and influencer delegations from Saudi Arabia, France, Italy, the Vatican, Russia, and Brazil. In partnership with one of the largest broadcasting companies, Jordan supported the production of a documentary featuring top Korean actors and singers, highlighting destinations such as Petra, Wadi Rum, Amman, Ma’in Hot Springs, and Wadi Mujib.
According to the report, the exhibition “Jordan: The Dawn of Christianity” concluded at the Vatican under Royal Patronage and with broad international attendance. Following its great success in highlighting Jordan’s religious heritage, a global tour of the exhibition has been launched, enhancing Jordan’s position as a global hub for religious tourism and interfaith dialogue.
— (Petra)
