Jordan News publisher calls for embracing digital transformation in region

(Photo: Jordan News)
AMMAN — In his welcoming speech at the opening of the third session of the Middle Eastern Media Leaders eSummit 2022, Mohamed Alayyan, publisher of Al-Ghad and Jordan News newspapers and chairman of the board of directors of WAN-IFRA for the Middle East, stressed the importance of accepting digital transformation in the region with regard to content.اضافة اعلان

The summit, which is held virtually and organized by the World Association of Newspapers and News Publishers (WAN-IFRA), will last for three days, with the attendance of 20 official speakers comprising major publishers, journalists, and media professionals in the media and press sector.

Alayyan said that “the development of digital content in North America and Europe precedes the Middle East, where publishers have transformed and continue to do so. They have figured out their digital transformation strategy and are finding new ways with the help of Big Data and AI to help them innovate, identify new patterns in consumption, improve content, cut costs, and find new streams of revenues.”

In his speech, he called for “the need to work to speed up this process”, noting the importance of the role played by the Middle Eastern Media Leaders Summit in “accelerating the transformation process and finding smart ways to do so through well-thought-out plans.”

Alayyan stressed the need to accept this change, as the Middle East is a little behind the world in adopting strategies for developing and promoting digital content, noting the need to work to speed up this process.

This digital summit focuses on the future of news and how artificial intelligence can change the future of journalism.

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